Union Bancaire Privée Reinforces its Global Sales Network

GENEVA, October 27, 2010 - Union Bancaire Privée (UBP) announced today three key hires
within its Asset Management division, as part of the expansion of its sales
activities in Europe and Asia.

UBP believes that there is significant potential in European
markets and has appointed a new Head of Sales - Europe to focus on augmenting
the service it provides to both private and institutional clients in the
region. Nicolas Faller joins UBP on 1 November to take up this new role; he
also joins the Asset Management Executive Committee. Nicolas was previously
Global Head of Distribution Sales and a member of the Executive Committee at
BNP Paribas Investment Partners. Prior to BNP, he held a number of senior
positions at Fortis Investments and Paribas Asset Management.

The European activities are being strengthened further by the
creation of a new team to focus on the Benelux region. The team will be
headed by Frédéric Peemans, who joins UBP from Robeco, where he was Head of
Sales for Belgium and Luxembourg.

UBP is also boosting its presence in Japan, with the
appointment of Kazuhito Yoshihara as CEO of its Tokyo office. After beginning
his career at Daiwa Securities, Kazuhito held senior management positions at
several leading asset managers in Japan, including Deutsche Morgan Grenfell
Asset Management, WestLB Asset Management and Fortis Investments. He joins
UBP from BNP Paribas Investment Partners Japan.

Richard Wohanka, CEO of UBP Asset Management, underlined the
strategic importance of these hires. "The asset management team has achieved
considerable success this year in terms of broadening our product range and
taking new services to our clients. This means that we are well positioned to
expand our efforts in Europe and across the world, and these latest hires
demonstrate that we are building a first-class team. Nicolas, Kazuhito and
Frédéric bring with them enormous experience and knowledge of their markets."

About Union Bancaire Privée

Union Bancaire Privée, UBP SA (UBP) is based in Geneva and is
one of Switzerland's leading private banks. Active in the field of asset
management for both private and institutional clients and with a very solid
balance sheet, the Bank had some CHF 72 billion (USD 66.5 billion) in assets
under management as at 30 June 2010. UBP employs some 1,200 people in over 20
locations worldwide and provides a complete range of innovative investment
products and services, both in traditional and alternative asset management,
with the aim of achieving a high performance and protecting clients' capital.
www.ubpbank.com

    Contact:

    Jérôme Koechlin
    Head of Corporate Communications
    Tel.: +41-58-819-26-40
    E-mail: jko@ubp.ch

    Emmy Labovitch
    Head of Marketing, UBP Asset Management
    Tel.: +41-58-819-23-76
    E-mail: lae@ubp.ch

Contact: Jérôme Koechlin, Head of Corporate Communications, Tel.: +41-58-819-26-40, E-mail: jko at ubp.ch; Emmy Labovitch, Head of Marketing, UBP Asset Management, Tel.: +41-58-819-23-76, E-mail: lae at ubp.ch