Vanessa Aiello Joins RPMC as Client Services Director
By Rpmc, PRNEWednesday, May 26, 2010
Former Senior IOC Marketing Exec Will Lead Key Global Client Relationships
LONDON, May 27, 2010 - Vanessa Aiello joins RPMC (www.rpmc.com) as Client Services
Director. The appointment was announced today by Paul Kingsley, CEO of RPMC
Europe. Ms. Aiello will operate out of London and be charged with leading key
global client relationships for RPMC, whose clients include McDonald's, Sony
Ericsson, Sony and AB InBev.
"Vanessa's appointment will help ensure that we continue to develop a
first class service for our clients, at a time when they are looking for
increased cost efficiencies and enhanced returns on their marketing and
sponsorship investment," said Mr. Kingsley. "Vanessa will work across the
business, but will also provide leadership on existing and new client
programs for the London 2012 Olympics Games."
Additionally, Ms. Aiello is responsible for developing a strong
consulting-led approach to engaging with clients within RPMC so as to
maximize their brand activation strategies.
Commenting on the appointment, Jay Lenstrom, CEO of Red Peak Group, said:
"Vanessa has invaluable experience in sports related business and marketing.
She is truly global in outlook and will be a most valuable asset to our
clients. We're delighted to welcome her to our growing, global team."
With more than a decade of international marketing experience, Ms. Aiello
has held business development and brand advertising posts in Europe, Japan
and Canada. Fluent in Japanese, she has worked on a range of key development
areas with brand sponsors ranging from sustainability to digital. Most
recently, she served as Manager, Partnership Marketing for the International
Olympic Committee (IOC), where she was responsible for overseeing the IOC's
relationship with four of the nine worldwide partners-Coca-Cola, McDonald's,
Omega and Atos Origin. During her tenure at the IOC, Ms. Aiello led the
development of McDonald's Champion Kids Program-its first global marketing
program related to the Olympic Games that enabled over 200 kids from 40
countries the opportunity to travel to experience the Games, meet Olympic
athletes, visit cultural sights and interact with kids from across the globe.
"RPMC is uniquely positioned to build unparalleled brand experiences for
its clients," said Ms. Aiello. "I look forward to playing a key role in
delivering tangible results for clients and strengthening RPMC's longstanding
reputation as an innovator in the space."
Prior, Ms. Aiello oversaw marketing and advertising initiatives for
Procter & Gamble's prestige skincare line SK-II, while at Dentsu and the Leo
Burnett agency Beacon Communications. She holds a MBA from the Richard Ivey
School of Business at The University of Western Ontario.
Contact: Alysha Walker DiGennaro Communications alysha@digennarony.com +1-212-966-9525
About RPMC
With offices in New York, Chicago, Los Angeles and London, RPMC
(www.rpmc.com) provides global brand experiences in the world of
sports, entertainment and music. The company's service to clients focuses on
the key disciplines of event management, entertainment marketing, hospitality
and travel incentives, media promotions and sweepstakes services. RPMC
provides a service tailor-made to the individual requirements of its clients,
where the focus is always on delivering excellence. RPMC is a part of Red
Peak Group.
About Red Peak Group
Red Peak Group (www.redpeakgroup.com), a global marketing services
company, offers brand consulting and design expertise at the core of a full
range of marketing services-providing global marketers unparalleled brand
activation experiences.
Alysha Walker, DiGennaro Communications, +1-212-966-9525 alysha at digennarony.com
Tags: London, May 27, Rpmc, United Kingdom