Video: Reese Witherspoon Celebrates the Launch of Her New Fragrance with Avon Representatives at a London Tea Party
By Avon Products Inc., PRNEWednesday, December 2, 2009
LONDON, December 3 - Avon's Global Ambassador Reese Witherspoon today hosted an exclusive tea
party for eight Avon independent sales Representatives. The tea party was
held to celebrate the successful launch of Reese's debut fragrance for Avon,
In Bloom.
To view the Multimedia News Release, go to:
multivu.prnewswire.com/mnr/avon/37732/
(Photo: www.newscom.com/cgi-bin/prnh/20091203/NY17016 )
"One of my favorite parts of working with Avon through the years has been
the opportunity to meet Avon Representatives from around the world — and it
was so rewarding for me today to see their enthusiasm for this launch," says
Reese Witherspoon. "In developing In Bloom, I found myself drawn to the
scents of my childhood in Tennessee. We had a great big Magnolia tree in the
back yard, and it's that beautiful white blossom that inspired the perfume.
In Bloom is indicative of where I am in my life today. I'm feeling very
strong and independent, and so happy, so full of life. The fragrance truly
captures that feeling — it's very sensual, very romantic and alluring."
All guests were treated to a traditional English afternoon tea, and Avon
Representatives shared their experience of selling the fragrance.
Avon Representative Debbie Davis says:
"Meeting Reese has been just amazing. She has been a wonderful partner to
Avon, and truly shares the company's commitment to supporting the causes that
matter most to women. We're so impressed with Reese's new role as 'perfumer,'
and it was so great to hear her talk about the development process for In
Bloom and all of the personal touches that she added to it. My customers and
I all adore the fragrance."
In Bloom by Reese Witherspoon - The first fragrance developed in partnership with Reese Witherspoon - Glamorous, elegant and confident - 50ml, 16 pounds Sterling - Available from avonshop.co.uk, or through Avon Representatives across the UK
Natalie Deacon, +44(0)7725-150853, Natalie.Deacon at avon.com, or Elizabeth P. Bergman, +1-212-282-8197, elizabeth.bergman at avon.com, both of AVON Products, Inc.
Tags: Avon Products Inc., London, Scandinavia, Western Europe