‘ViiV Healthcare Effect’ Brings ViiV Healthcare’s Positive Action Partnerships to Life

LONDON, October 12, 2011 -

- New Website Showcases Personal Stories, Real-Life Experiences, Collaborations

    WHAT:       The ViiV Healthcare Effect
                (www.ViiVHealthcareEffect.com) introduces our
                company's approach to partnerships in a unique and personal
                way. Today ViiV Healthcare continues to support communities
                around the world through an enriched Positive Action
                portfolio: its heritage global grants programme for
                vulnerable groups; the new Positive Action for Children Fund
                to tackle mother-to-child transmission; and Community Grants
                from our local operating companies. This website brings these
                projects that we have on the ground to life.

                The ViiV Healthcare Effect offers a fresh way of learning
                about our work and its impact. The site also showcases best
                practices throughout the world. Visit the site to hear
                [viivhealthcareeffect.com/tour-our-programmes/amfar-msm.aspx ]
                directly from the people creating new solutions on the
                ground, see
                [viivhealthcareeffect.com/tour-our-programmes/partners-in-health.aspx ]
                video that brings the projects to life and learn
                [viivhealthcareeffect.com/our-approach-to-access-and-care/our-approach.aspx ]
                about what's worked well and how these efforts can be
                applied or expanded to support more communities. We encourage
                you to share
                [viivhealthcareeffect.com/welcome-and-our-history/welcome-from-our-ceo.aspx ]
                this audio-visual experience with your friends and
                colleagues.    WHEN/WHERE: The ViiV Healthcare Effect launches today. The scope of the
                ViiV Healthcare Effect is global. Through the site, you can
                take a tour
                [viivhealthcareeffect.com/tour-our-programmes/let-us-show-you-around.aspx ]
                of projects that directly address the needs of local
                communities in the Democratic Republic of Congo
                [viivhealthcareeffect.com/tour-our-programmes/save-the-children.aspx],
                Germany
                [viivhealthcareeffect.com/tour-our-programmes/beats-for-life.aspx],
                and Lesotho
                [viivhealthcareeffect.com/tour-our-programmes/partners-in-health.aspx],
                as well as those that have a broader regional
                [viivhealthcareeffect.com/tour-our-programmes/elizabeth-glaser.aspx],
                or even global
                [viivhealthcareeffect.com/tour-our-programmes/staying-alive.aspx]
                perspective.    WHY:        We've seen how the programmes we support directly impact
                communities
                [viivhealthcareeffect.com/global-hiv-challenge/areas-of-unmet-need.aspx ]
                tackling stigma and discrimination, providing education and
                resources, and testing innovations in care and treatment for
                HIV. We feel that if can we share our expertise, and get
                more people to talking about our valuable learnings, the
                more connections we can make and perhaps most importantly,
                the broader our impact can be.

                To find out more, check out
                www.ViiVHealthcareEffect.com.

    Media contacts:
    UK Media inquiries: Rebecca Hunt  +44(0)20-8380-6275
                        David Daley   +44(0)20-8047-2615
    US Media inquiries: Marc Meachem  +1-919-483-5005

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