Villa Plus Reduces Booking Deposits While Others are Raising Their Terms

ST. ALBANS, England, October 7, 2010 - Villa Plus has announced that at a time when other villa operators are
increasing their terms, it will be reducing its booking deposit requirement
to 10% for villa only bookings or GBP100 per person for package holiday
bookings*.

In a fragile economy, where big ticket items like holidays can seem
expensive, Villa Plus wanted to make it easier for customers to book their
holiday early, yet still get value for money. So, in contrast to other villa
operators, the company has decided to decrease the amount customers are
required to pay when they book their holiday.

"We wanted to make it easier for our customers, many of whom are
families, to book their holiday early and secure their favourite villa. We're
hoping the lower booking deposit (www.villaplus.com/) will help our
customers to budget if they need to", commented Nick Cooper, Villa Plus
director and founder.

This won't be the first time Villa Plus has thought differently. As tour
operators struggled last year, Villa Plus rebranded and made significant
improvements to its website which lead to a widespread sales increase for
2010. This has helped place Villa Plus in a strong financial position for
2011, ultimately enabling it to reduce the booking deposits against the
general trend.

Notes to editors:

*Some airlines may charge full fare up front, so prices may vary
depending on airline chosen. Also, package holiday deposits are subject to an
additional statutory ATOL contribution of GBP2.50 per person.

About Villa Plus

As one of the UK's largest villa operators, with over 24 years
experience, Villa Plus go through an extremely rigorous selection process to
select the very best villas with their own private pool in the very best
locations. Over half Villa Plus villas are within walking distance of the
beach and it has more centrally located villas than any other tour operator.

To ensure its villas are well maintained, maid and linen service is
provided whilst a gardener, pool maintenance man and a villa manager oversee
each villa. All Villa Plus villas have their very own private pool and, due
to on-going investment, are amongst the best equipped on the market.

Villa Plus has a strong ethos of good customer service coupled with
dedicated service centres at each of its nine destinations for round the
clock support.

Established in 1986, Villa Plus is financially strong and ATOL protected.

    For more information please contact:

    Sarah Lynch
    Head of Marketing
    Villa Plus
    Drover House
    16 Adelaide Street
    St. Albans
    Herts
    AL3 5BH
    +44(0)1727-733168

    www.villaplus.com

Sarah Lynch, Head of Marketing, Villa Plus, Drover House, 16 Adelaide Street, St. Albans, Herts
AL3 5BH, +44(0)1727-733168