VisitBritain to Host TripAdvisor Content

By Tripadvisor, PRNE
Tuesday, March 29, 2011

LONDON, March 30, 2011 - A new partnership agreement now allows users
to benefit from user-generated content provided by TripAdvisor(R), the
world's largest travel website.

In the new partnership, TripAdvisor content relating to key
British tourist destinations is available on a family of 30
websites in 21 different languages. Users of the website can now see the top
ten attractions and restaurants for popular British cities and holiday
destinations, as decided by millions of TripAdvisor travellers.

This announcement follows successful TripAdvisor partnerships
with other official tourism bodies in London, Scotland, Germany, Austria and
more, further highlighting the importance and trust of user-generated content
and its growing presence in the travel industry.

Justin Reid, Head of Digital and Social Media at VisitBritain,
comments: "As Britain's national tourism agency, we aim to attract visitors
from all over the world and help those visitors have the best possible

"By partnering with TripAdvisor, not only are we making it
easier for travellers to find the best of Britain but we are providing them
with a platform to see what other customers recommend."

Pollyanna Vincent, Partnerships Manager UK for TripAdvisor,
comments: "We are delighted to partner with VisitBritain and look forward to
our trusted content helping travellers experience the best that the UK has to

About VisitBritain

- VisitBritain, the national tourism agency, is responsible
for inspiring the world to explore Britain and for developing the UK's
visitor economy.

- Every year 12million visits are made by international
consumers to the 30 websites that make up VisitBritain's global family of
websites,, which together provide information in
21 different languages.

- VisitBritain is a Non-Departmental Public Body whose prime
sponsor is the Department for Culture, Media and Sport

- Follow us on twitter @VisitBritainBiz or our consumer Twitter
@VisitBritain and

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling
travelers to plan and have the perfect trip. TripAdvisor offers trusted
advice from real travelers and a wide variety of travel choices and planning
features (including Flights search, TripAdvisor Mobile and TripAdvisor Trip
Friends) with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC,
attracts more than 50 million unique monthly visitors* across 18 popular
travel brands**. TripAdvisor-branded sites make up the largest travel
community in the world, with more than 40 million unique monthly visitors***,
20 million members, and over 40 million reviews and opinions. The sites
operate in 27 countries worldwide****, including China under
TripAdvisor also operates TripAdvisor for Business, a dedicated division that
provides the tourism industry access to TripAdvisor's millions of monthly
visitors. The division includes Business Listings, which allows hoteliers to
connect directly to millions of researching travelers, and Vacation Rentals,
which helps property managers and individual home owners list their
properties and showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top
travel resources in 2010 by Condé Nast Traveller, Good Housekeeping, TIME
magazine and Travel + Leisure.

TripAdvisor and the sites comprising the TripAdvisor Media
Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or
registered trademarks of TripAdvisor LLC in the U.S. and/or other countries.
Other logos or product and company names mentioned herein may be the property
of their respective owners.

(c)2011 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Media Group
Sites, Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of
websites includes:,,,,,,,,,,,,,,, and

***Source: comScore Media Metrix for TripAdvisor Sites,
Worldwide, August 2010

**** TripAdvisor sites operate in 27 countries worldwide:,,,,,,,,,,,,,,,,,,,,,,,,, and

For further information, please contact:

    Laurel Greatrix, TripAdvisor
    +44(0)203-194-2150 /

    Twitter: @TripAdvisorUK


    Mark Di-Toro, Corporate Press Officer on +44(0)20-7578-1098 or

For further information, please contact: Laurel Greatrix, TripAdvisor, +44(0)203-194-2150 / lgreatrix at, Twitter: at TripAdvisorUK or Mark Di-Toro, Corporate Press Officer on +44(0)20-7578-1098 or +44(0)7919-392-137

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