Visitors Flock to New Meerkat Village

LONDON, January 19, 2011 - The UK's love of meerkats has been demonstrated once again
with online visitors flocking to a new digital meerkat village, meerkovo.com
(www.meerkovo.com/). After just a few days of going live, the new site
- which showcases comparethemeerkat.com founder Aleksandr Orlov's home town
of Meerkovo - is already attracting tens of thousands of visitors daily. This
follows the success of Aleksandr's autobiography, A Simples Life, which
became a Sunday Times bestseller.

Aleksandr's army of UK fans (he has over 3/4 million friends
on Facebook and over 40,000 followers on Twitter) are visiting meerkovo.com
for the chance to step inside the home of the nation's best loved meerkat.
Visitors to the new and exciting website are able to meet new meerkats,
explore the village and enter buildings including the local Queasy Mongoose
Pub, Yakov's toy shop, and Aleksandr's mansion.

From today, those entering the site will be able to challenge
other meerkat aficionados in the Queasy Mongoose Pub quiz, and stay
up-to-date with all the latest Meerkovo news via the local paper, the
Meerkovian. Over time, new games, meerkats and interactive features will be
added to meerkovo.com

Aleksandr Orlov said: "I have Sergei working 24/7, seven days
a week to build new website. It is called meerkovo.com. Here peoples can
explore my local village Meerkovo and meet many villagers from old to young.
In this way peoples can understand our plight and finally learn differences."

The website is part of new advertising campaign, which
premiered on 1st January. In it the entrepreneurial meerkat and founder of
comparethemeerkat.com has turned documentary-maker to introduce us to the
village of Meerkovo. The villagers are suffering as a result of people in the
UK confusing his site with comparethemarket.com(
www.comparethemarket.com/) when looking for cheap car insurance
(www.comparethemarket.com/) quotes.

For further press information, high res images or to discuss interview opportunities with Aleksandr please contact Adrian Chitty, Annie Tarling or Selen Morgan at Good Relations. Tel: +44(0)20-7861-2551, Email: TeamMeerkat at goodrelations.co.uk