While Legislation Crashes, Collision Prevention Systems Succeed

Mobileye Collision Prevention Systems Help Reduce Collisions, by Watching the Road - Even When you are not

AMSTERDAM, February 10 - As state legislators across the United States enact laws that ban phoning
or texting while driving, Mobileye has put its focus on creating the
technology which can assist a driver, regardless of the distraction. The
Collision Prevention System, available on the Mobileye C2(TM) product line or
with Mobileye's OEM partners (Volvo, BMW, GM and others), allows multiple
vision processing algorithms known as Driver Assistance Systems, DAS, running
simultaneously to be added to the system. Each DAS monitors another aspect of
the driving scene, and together they function as a safeguard for the driver
and passengers. Some examples of DASes include Lane departure Warning,
Forward Collision Warning, Intelligent Headlamp Control, Pedestrian
Detection, Traffic Sign Recognition and more.

A recent study by the Highway Data Loss Institute finds no reduction in
the number of crashes after legislation had been passed banning the use of a
hand-held phone while driving. Other studies, like the TNO Report on Accident
Prevention Systems from 2009, clearly show the effectiveness of Mobileye's
Collision Prevention System on the road.

Mobileye's new platform with multiple DASes has a 98% success rate - and
can give the driver up to 3 seconds of early warnings before a possible
rear-end collision occurs. Studies show that 90% of rear-end collisions can
be prevented if the driver receives 1.5 seconds of advance warning before the
collision takes place.

Isaac Litman, Mobileye Products CEO says, "Our system saves lives! It
succeeds where legislation has failed. The Mobileye C2 will open many new
doors for us, and allow us to develop more DASes to detect even more
obstacles in the path of a driver, and alert the driver BEFORE a situation
occurs. We'll be watching the road for you - even when you are not".

To understand the image processing, imagine a digital camera in your
vehicle taking 30 pictures of the road ahead of you every second. Each
picture is analyzed by computer software on a miniature vision processor
to determine the estimated time to contact with the lane marker, identify if
there are any vehicles ahead of you, and calculate how fast they are
traveling by comparing the images of the vehicles in all 30 frames - and,
most importantly, identifying if the leading vehicle has slowed down or come
to a stop! At the same time, the system identifies if there is an approaching
vehicle with headlamps on - and then signals to your vehicles controller to
lower your hi-beams so as not to blind the other driver; and identifies
traffic signs to help make sure you are within the speed limits. All of
these DASes run simultaneously on a single unit, about the size of ones
hand, which is mounted on the windshield behind the rear view mirror.

About Mobileye

Mobileye is headquartered in The Netherlands, with the R&D in Israel and
offices in the U.S., Cyprus and Japan. Mobileye is a technological leader in
the area of advanced image processing technology for automotive applications,
with a product offering covering the entire range of vision applications.
Mobileye's unique monocular vision platform works as a third eye to help
drivers improve safety and avoid collisions and in addition revolutionizes
the way we drive. Mobileye's products containing proprietary software
algorithms bundled on Mobileye's EyeQ(TM) system-on-chip processor have been
integrated into BMW, GM and Volvo car models since 2007.

    For more information, visit: www.mobileye.com

    Contact information for Mobileye:
    Nicolas Slobinsky
    Marketing & Communications Manager
    Tel: +972-2-5417384
    nicolas.slobinsky@mobileye.com

Contact information for Mobileye: Nicolas Slobinsky, Marketing & Communications Manager, Tel: +972-2-5417384, nicolas.slobinsky at mobileye.com