WildTangent Sees Record Growth in Europe in 2009
By Wildtangent, PRNEWednesday, February 3, 2010
WildTangent ORB Console Activations and Ad Revenues See Triple-Digit Gains
LONDON, February 4 - WildTangent, the world's largest games media company, today announced a
series of impressive growth numbers including record-setting ad sales and
activations of its WildTangent ORB game console which comes pre-installed on
most consumer PCs and laptops in Europe.
In December 2009 alone, game console activations rose to 1,978,064, a
year-over-year increase of more than 150 percent. The UK saw the largest
growth among European countries jumping from 181,909 activations in December
2008 to 419,202 in December 2009, an increase of 130 percent.
"Despite a global economic meltdown and in a direct contrast to the steep
decline in the sales of traditional game consoles, customers from all over
Europe flocked to the WildTangent game service in 2009 in record numbers,"
said Peter Lorenz, WildTangent's director of business development in EMEA.
"As consumers continue to search for more economical means of entertainment,
our online games service becomes increasingly attractive driving more and
more Europeans to our broad game selection and free gameplay options."
Console activations weren't the only indicator of strong growth for
WildTangent in the UK where year-over-year advertising sales for the
company grew by more than 300 percent.
"Console activations and ad sales play off of one another and drive each
higher," said Adam Yates, director of EMEA advertising sales at WildTangent.
"Because our console activations continue to grow, we've created more
inventory and a broader audience demographic that has caught the attention of
advertisers in the UK and across Europe. This increased ad spending creates
more free gaming sessions which attracts more and more users. It's a cycle we
expect to continue."
About WildTangent
Founded in 1998, WildTangent is the world's largest games media company
offering its more than 50 million unique monthly gamers nearly 1,000 of the
most popular online and downloadable games from the world's top developers
and publishers.
WildTangent offers advertisers the ability to associate their brands with
premium game content and connect to a rapidly growing and deeply engaged
consumer base.
The WildTangent ORB(TM) game console ships directly on the desktops of
leading PC manufacturers including Acer, Dell, HP, Lenovo and Toshiba giving
it a huge global footprint of connected game playing consumers.
For more information visit www.wildtangent.com.
CONTACT: Sean Sundwall of WildTangent, +1-425-497-4601,
sean.sundwall@wildtangent.com
Sean Sundwall of WildTangent, +1-425-497-4601, sean.sundwall at wildtangent.com
Tags: London, United Kingdom, Wildtangent