WISekey, a World Economic Forum Global Growth Company, Launches WISeID: a Unique Process for Personal Data Protection

DAVOS, Switzerland, January 26, 2011 - At the World Economic Forum Annual Meeting in Davos, WISeKey, a World
Economic Forum Global Growth Company, launched its WISeID Personal Data
Protector, a unique application for the protection of personal data and
personal identifiable information (PII).

WISeID's main objective is to protect your PII, which can be used to
identify, contact or locate a person, or even trace them. The personal data
collected by WISeID always stays under the user's control on their mobile
phone. The PII is never communicated to third parties and never leaves the
user's control.

ID theft is the fastest growing crime, according to the Federal Trade
Commission (FTC). It occurs when intruders takes a piece of your personal
data and use it without your knowledge to commit fraud or theft. WISeID
protects your information from falling into the wrong hands, and can also
help users reduce the amount of spam or other unwanted marketing that they
receive.

WISeID previously hit the top 5 iPhone apps in its category in the USA
and is on its way to the top rank around the world. WISeID is still free, but
is now ad-supported.

The WISeID Personal Data Protector can be downloaded for iPhone, iPod
Touch and iPad from the App Store for free. It provides users with a secure
and easy to use encrypted place to store all their personal data, personal
identifiable information, usernames, passwords, PINs, credit cards, loyalty
cards, social security number, notes and more. The easy-to-use interface also
allows users to log on to websites quickly and securely from the application,
securing all data with the AES encryption algorithm a strong 256-bit key.

More: www.wiseid.mobi

Download: www.presseportal.ch/go2/wisekey/itunes.apple.com/en/app/

Contact: Olivia Ward, oward at wisekey.com, +41(0)22-594-30-00