Jean Genius

LONDON, January 25, 2011 - After what seems like an eternity at the top, this season the plus size
skinny jean has been relegated to make room for these hot new plus size denim
styles. Seventies silhouetted plus size skirts, far-out flares, plus size
boyfriend jeans, cute cropped cuts and plus size jeggings are all making a
play for the top billing this season. Wade through the Style369
(www.style369.com/webapp/wcs/stores/servlet/TopCategoriesDisplay?storeId=13054&catalogId=33555)
jean pool to see this season's must have plus size denim styles and how to
wear them.

Get into the Groove

All things seventies dominated the runways this season and the plus size
flare is set to have a serious fashion moment. The sleek and stylish cut
lengthens legs and hugs hips to create a great curvy silhouette. For full
blown 70's glam, pair with this season's gorgeous wedges and blouses in
feminine chiffon or masculine tailored cuts. No matter the occasion embrace
the flare, if you dare.

Note: Style369 has a great range of plus size boot cut jeans
(www.style369.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33555&storeId=13054&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=228053&parent_categoryId=223025&beginIndex=1&pageSize=20)
if you are just not a fan of the flare.

Skirt the Issue

Every woman needs a denim skirt (or three) in her wardrobe. And the S/S
runways were all about the plus size skirt (
www.style369.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33555&storeId=13054&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=228028&parent_categoryId=223016&beginIndex=1&pageSize=20).
Pair with woollen tights or socks in the cooler months and transition into
summer with amazing wedges, sandals, curvy chiffon blouses and a wide brim
hat for full blown 70's chic. We adore these two styles from Style369 for
their length, colour and button detailing which are bang on trend. We dare
you not to fall in love.

Borrowed from the Boys

It's safe to say that the plus size boyfriend jean (
www.style369.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?storeId=13054&&beginIndex=0&categoryId=228124&top=Y&langId=-1&catalogId=33555&parent_categoryId=223025&pageSize=20&sort_field=Relevance)
is here to stay. The unofficial off-duty staple for celebrities and curvy
fashionista's alike, this season's cut is more feminine and tapered in
curvy style. Team with man-style brogues and chunky curvy knits or flats
and an oversized tee for a great casual look or take the look into the
evening with heels and a plus size tailored blazer for effortless style.

Straight to the point

Straight leg plus size jeans are a perennial style favourite. The cut
masterfully hugs the hips and the straight leg creates length which is
perfect when paired with heels or flats. Spring/summer will see a huge trend
in plus size cropped jeans (
www.style369.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33555&storeId=13054&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=223025&beginIndex=1&pageSize=20&interstitial=true).
For a curvy leg, we suggest trying the turned up crop as it highlights the
slimmest part of your leg - the ankle, and this can be done with the perfect
pair of straight leg plus size jeans (
www.style369.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?storeId=13054&&beginIndex=0&categoryId=228124&top=Y&langId=-1&catalogId=33555&parent_categoryId=223025&pageSize=20&sort_field=Relevance).
Two looks in one.

And don't forget the Jeggings

Plus size Jeggings (
www.style369.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?storeId=13054&&beginIndex=0&categoryId=228124&top=Y&langId=-1&catalogId=33555&parent_categoryId=223025&pageSize=20&sort_field=Relevance)
can be overlooked in the cut-throat world of fashion, but in reality they
can be a curvy girl's best friend. Stylish, comfortable and effortless,
plus size jeggings work well in any outfit.

Oh, all right…and the Skinny

There is a reason that the plus size skinny jean (
www.style369.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33555&storeId=13054&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=231507&parent_categoryId=223025&beginIndex=1&pageSize=20)
has become a firm wardrobe essential for any curvy, fashion-loving girl. They
are super-stylish and super-flattering. And contrary to popular belief, a
skinny jean works well on a curvaceous girl. You can never have too many.

Quote: I have often said that I wish I had invented blue jeans: the most
spectacular, the most practical, the most relaxed and nonchalant. They have
expression, modesty, sex appeal, simplicity - all I hope for in my clothes.
- Yves Saint Laurent

Style369.com is the latest online fashion store devoted to delivering the
perfect fit for style conscious size 14-26 girls. Our style-led range, free
UK delivery and free returns ensures this seasons key trend pieces are easy
to shop and drop straight to your door. Style369.com, Style369, Online
fashion, Plus Size Fashion, Women's Clothing, Plus Size Dresses
(www.style369.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33555&storeId=13054&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=228019&parent_categoryId=223016&beginIndex=1&pageSize=20)
, Dresses, Maxi Dresses, Maxi Skirts, Winter Coats, Aviator Jackets, Pea
Coats, Trench Coats, Knitwear, Cardigans, Fashion Tops, Going Out Tops
(www.style369.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33555&storeId=13054&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=231510&parent_categoryId=223016&beginIndex=1&pageSize=20)
, Blouses, Leggings, Women's Jeans, Denim, Jumpsuits, Women's Shoes, Lace-up
Boots, Brogues, Size 14-26 Fashion (
www.style369.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33555&storeId=13054&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=228019&parent_categoryId=223016&beginIndex=1&pageSize=20).

(Due to the length of the above URLs, it may be necessary to copy and
paste the hyperlinks into your Internet browser's URL address field. Remove
the space if one exists.)

Notes to Editors:

STYLE369.com launched in September 2010 and is an online-only fashion
store that offers young trend led clothing in a size 14-26

For further information please contact: Senior PR Manager, Saskia Osmond-Evans, +44(0)20-7291-2706 | saskia.osmond-evans at arcadiagroup.co.uk; Nicola Spouse, +44(0)207-291-2207 | nicola.spouse at arcadiagroup.co.uk. The online fashion destination for sizes 14-26, Deborah Leyshon, Deborah.Leyshon at arcadiagroup.co.uk; Arcadia Group Ltd, 70 Berners Street, London, W1T 3NL, Arcadia Group Ltd, 70 Berners Street, London, W1T 3NL, +44(0)20-7927-1072