Women are More Frequent Online Shoppers - Men Spend More / E-Retail-Report 2009 Published by Deutsche Card Services Shows Differences in Men's and Women's Online Shopping Behaviour
By Deutsche Card Services Gmbh, PRNEWednesday, March 3, 2010
COLOGNE, Germany, March 4, 2010 - Women tend to look for bargains on the internet more often than men. In
return, men spend more per purchase than women. While women initiate six out
of ten online retail purchases in Europe, men spend on average EUR 111.50 per
purchase, i.e. EUR 33.41 more than women. This is one result of the recently
published "E-Retail-Report-2009" by Deutsche Card Services. E-retailing has
finally become a female domain and is significantly different from overall
e-commerce, which includes sectors such as travelling and entertainment. The
average shopping basket value increased by more than 19%. German online shops
have become more attractive for international customers. The share of
non-German buyers was up 3% year-on-year. The report shows that this trend is
limited to online retailing. In overall e-commerce, German customers play a
more important role.
For more information please visit:
www.deutsche-card-services.com/en/ecommerce-report0/e-retail-report.html.
(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)
The "E-Retail-Report 2009", which covers purchasing and payment behaviour
and non-payment risks in online retailing, has been published for three years
now; it succees the well-known "Pago Retail-Report". In contrast to other
analyses, the study is based on real-life purchase transactions and not on
surveys. The database consists of roughly eight million transactions
processed on the Deutsche Card Services platform. The study is available in
the online shop of Deutsche Card Services.
Trends in E-retailing in few words: *Women are more frequent shoppers - men spend more *Typical European shoppers make purchases on Monday mornings in December *More expensive shopping baskets and higher sales *German shops become more attractive abroad
Read the complete Press Release:
www.deutsche-card-services.com/en/company/press-room/latest-news.html
Press Contact: Deutsche Card Services GmbH Marketing&Communications Tobias F. Hauptvogel Phone: +49-221-99577-728 Fax: +49-221-99577-8728 www.deutsche-card-services.com E-mail:pr.deucs@db.com
Press Contact: Deutsche Card Services GmbH, Marketing&Communications, Tobias F. Hauptvogel, Phone: +49-221-99577-728, Fax: +49-221-99577-8728, E-mail:pr.deucs at db.com
Tags: Cologne, Deutsche Card Services GmbH, Germany, March 4
March 4, 2010: 10:20 am
As a man who does online surveys and has for the past 2 years I can agree to this post. I am trying to mae the money online and my wife will always be buying someone online either from ebay or another source. Great post great article. |
John