World Cup as Big as Christmas for Retailers

By Voucherseeker, PRNE
Wednesday, June 2, 2010

LEEDS, England, June 3, 2010 - One of the most highly anticipated sporting events of the year is about
to begin, and as the World Cup draws ever closer, retailers are claiming it's
the best sales opportunity since the Christmas period. The UK has gone mad
for all things football, whilst voucher code sites such as VoucherSeeker
(www.voucherseeker.co.uk/vouchercodes) offer consumers discounts on
those must have products.

From TVs and football shirts to goal posts and footballs, the nation
longs to celebrate the World Cup and retailers are eager to supply plenty of
products and discount vouchers in order to allow consumers to do so for less.

The recent few years have been hard for retailers. The recession, low
consumer confidence and snow storms all affected consumer spending habits-
many of which are set to now be permanent shopping habits. Despite the
country coming out of recession, research by Datamonitors found that 48% of
people still felt financially worse off than six months ago. Not only this
but 42% of consumers are much more aware of how much waste they are producing
and are therefore cutting down the number of times they go to the shops in
order to produce less.

"As summer approaches, so does a slower time for retailers, which is why
the World Cup is important," states Duke Tanson, VoucherSeeker Director. "It
gives retailers a chance to get people into their stores and get consumers
interested in products again. VoucherSeeker has not only seen Vodafone
promotional codes (
www.voucherseeker.co.uk/voucher-codes/64728/vodafonepromotionalcodes)
and Currys discount codes (
www.voucherseeker.co.uk/voucher-codes/76737/currys-discount-codes.html
) on it's site but also discount codes for TVs as well as football shirts and
equipment, everyone's going mad for football products!"

Research by Mintel found that during the World Cup 63% of people will be
increasing the amount they spend on leisure, whilst 31% will be buying
alcohol for matches. Another 29% will be buying food and snacks and 13% will
buy a newspaper in order to keep up with World Cup events. 61% of consumers
will be watching the World Cup at home, but the impact of the World Cup on
spending will be over and above their normal spending. Consumers wishing to
keep an eye on their spending will be able to turn to voucher sites such as
VoucherSeeker in order to get discounts. Not only is the spending frenzy good
for retailers and promotional code sites such as VoucherSeeker, but it will
also help to boost the economy after the difficult spending period.

For many retailers, the World Cup is as big a retail opportunity as
Christmas, due to the length of the tournament, as well as the build up and
spending opportunity.

Christmas has been difficult for retailers for the past few years, as
recession woes and job cuts saw people spending less and turning to voucher
code sites such as VoucherSeeker in order to save money. Not only this, but
consumers became more active in researching products online in order to
ensure they get the best deal possible, often turning to online stores
instead of the high street to do their Christmas and essential shopping.

The World Cup is as big event for retailers as the Christmas period. The
month long tournament will see people increase their leisure spending, as
well as buying extra groceries in order to enjoy the event. After a difficult
few years for retailers, due to weather conditions, recession and job losses,
the World Cup will be a welcome spending opportunity for both retailers and
the economy- giving the UK a welcome spending boost. Consumers wishing to
spend less will do so with increasing numbers of voucher codes from sites
such as VoucherSeeker (www.voucherseeker.co.uk/vouchercodes) in order
to save money. As the tournament continues, consumer spending will rise as
all hope to enjoy the event.

About VoucherSeeker

www.voucherseeker.co.uk is a leading UK voucher codes website. It
features all the latest vouchers, voucher codes and discount codes from a
wide range of shops and top brands. Users can use the site to find the latest
discount vouchers and promotional codes to save money on many products and
services. VoucherSeeker also provides its users with details of all the
latest sales and promotions.

VoucherSeeker(R) and ClickAngel(R) are registered trademarks of
ClickAngel Ltd. All other trademarks are the property of their respective
owners.

For further information, please contact Deborah Read at VoucherSeeker:
email: press@clickangel.co.uk, direct line: +44-113-380-0891.

For further information, please contact Deborah Read at VoucherSeeker: email: press at clickangel.co.uk, direct line: +44-113-380-0891.

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