World First: Bottle of Whisky Sold for Six Figure Sum

GLASGOW, Scotland, October 14, 2010 - The first bottle of whisky in the world to break the six figure price
barrier was revealed today by The Dalmore distillery which has sold two
bottles for GBP100,000… each.

To view the Multimedia News Release, please click:

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The 64-year-old Trinitas, named because there were three bottles
produced, was acquired by a luxury whisky lover in the US and a renowned
whisky investor in the UK.

The third bottle of the record breaking spirit will be sold at the Whisky
Show in London at the end of October. But organisers are keeping the exact
details of the exclusive sale under wraps for the moment.

Industry experts claim that if the bottle was sold by the glass in
exclusive restaurants and clubs, it could fetch up to GBP20,000 for a typical
50ml dram.

Trinitas is believed to contain some of the rarest and oldest stocks of
whisky in the world, some of which have been maturing in the distillery on
the shores of the Cromarty Firth for more than 140 years.

The Dalmore's renowned master distiller Richard Paterson used his
unrivalled expertise to fuse a range of these exclusive malts together.

He claimed this was not about breaking world records but about making the
best whisky money can buy.

"The hand of time has been generous and rewarding with the malts I chose
to use. They allowed me to create a taste sensation which will never be
repeated again and will only ever be available to those that own these
bottles. You cannot put a price on that."

Paterson concluded: "People recognise that you have to pay a premium for
true exclusivity, craftsmanship, quality and heritage. Even in this day and
age, when times are tough, those that enjoy the finer things in life want to
reward themselves with something very special. And you won't get more special
than The Dalmore '64."

Video:
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If you need additional information about The Dalmore please contact: Rob Bruce, Head of Global PR on +44(0)750-784-9831; Jill Inglis, Global PR Manager on +44(0)773-636-5247; For information about the Whisky Show contact Charlie Bell on +44(0)7977-518-613