YoGen(R) Innovative Handheld Charger Launches to Grand Acclaim at 2010 International CES

WASHINGTON, January 12 - Easy Energy and Fame LLC officially launched the YoGen handheld charger
for portable electronics at the 2010 International Consumer Electronics Show
(CES) this past week in Las Vegas, drawing constant and enthusiastic crowds
to their booth, tremendous response from media, buyers, and distributors, and
even recognition as a "Best of CES 2010" item by Gadget-Gurus
(www.gadget-gurus.com/index.php/Best-Of-Lists/Best-of-CES-2010.html).

"The demand for our product was unprecedented," said Alison Morrison,
Principle Officer of Fame LLC, the North American manufacturer's
representative for Easy Energy. "Retailers wanted products immediately for
their shelves, reporters requested YoGens for review and hundreds of
individuals wanted to purchase the product right then and there.

"And then, within the 24 hours following the show, we saw an
instantaneous spike in online sales through our website," she said. "Clearly,
the YoGen is one hot product!"

The 100 percent green, fully-sustainable device that creates levels of
charge sufficient to ensure sustained use when a battery runs down, was
featured in the Sustainable Products Pavilion and during a product launch
news conference highlighted by comments from Morrison, Easy Energy CEO Guy
Ofir, and Easy Energy scientist and YoGen inventor Alexander Sromin. YoGen
was also featured at ShowStoppers, at the Wynn Hotel & Casino. A complete
video of the YoGen launch news conference is available at the YoGen You Tube
Channel, www.youtube.com/yogenstore.

YoGen was one of more than 2,500 companies exhibiting at the 2010 CES,
the world's largest consumer technology tradeshow, which drew more than
120,000 attendees, and media coverage from across the globe.

Available presently for on-line purchases through www.yogenstore.com and
scheduled for global distribution through retail and electronic stores in
Second Quarter 2010, YoGen features an unmatched capacity to recharge any
small-to-mid-sized personal electronics device by offering the industry's
leading ratio of energy output to input. Through repeated pulls on an
attached ripcord, similar to the motion of a Yo-Yo, YoGen's internal
alternator generates power in to charge everything from cell phones, iPods,
PDAs and MP3s to Gameboys, GPS units, cameras and other devices. The
alternator interfaces with an energy-efficient electronic stabilizer and
transmission to transfer linear kinetic energy through a patch cord from the
compact, ergonomically-designed unit to the electronic device.

In addition to YouTube, YoGen can be followed on Twitter
at:www.twitter.com/yogencharger and Facebook at www.facebook.com/yogencharger.

For additional information on Easy Energy and YoGen, please contact
Alison Morrison at +1-757-208-0992 or amorrison@fameco.net. For additional
information, visit www.easyenergyinc.com.

About Easy Energy, Inc.

Easy Energy, Inc. is the inventor and manufacturer of the YoGen(R)
product suite, a series of highly innovative, compact, efficient,
user-friendly manpowered chargers for use with small to mid-sized portable
electronics devices. The company is dedicated to providing an economical,
uniquely effective solution to the currently underserved need of the almost
limitless numbers of users of portable electronics devices, from cell phones
and iPods to PDAs and notebook and laptop computers, for a type of power
source that will ensure the ability of those devices to operate in
circumstances in which conventional recharging sources are unavailable. It is
the company's ultimate goal to produce a comprehensive selection of user
friendly, uniquely efficient, industry leading products, which will
successfully target and satisfy the enormous worldwide demand for practical,
compact, "green energy producing" manpowered chargers. Easy Energy, Inc. was
incorporated in Nevada in May of 2007.

    MEDIA CONTACTS:
    Brotman - Winter - Fried Communications
    Kerry Lynn Bohen, cell +1-202-468-8300, kerry@bwfcom.com
    Cher Murphy, cell +1-571-263-2128, chermurphypr@gmail.com

Media, Kerry Lynn Bohen, cell, +1-202-468-8300, kerry at bwfcom.com , or Cher Murphy, cell, +1-571-263-2128, chermurphypr at gmail.com, all of Brotman - Winter - Fried Communications, for Easy Energy, Inc.