You Are What You Share, So Thr!veOn!

Samsung & Digitas' New Thr!veOn Game Takes Facebook Sharing to the Next Level

BOSTON, August 23, 2010 - Samsung Electronics Co. Ltd., a leading mobile phone provider, and
Digitas (www.digitas.com), a leading global integrated brand agency,
announce Thr!veOn, a new experience that intersects social gaming and social
utility.

    (Photo: photos.prnewswire.com/prnh/20100823/PH53818 )
    (Photo: www.newscom.com/cgi-bin/prnh/20100823/PH53818 )
    (Logo: photos.prnewswire.com/prnh/20100616/NE22345LOGO )
    (Logo: www.newscom.com/cgi-bin/prnh/20100616/NE22345LOGO )

Thr!veOn invites Facebook users to add a layer of excitement beyond what
they are already sharing on Facebook — status updates, photos and videos, by
providing them access to compile their world into a custom built creative
environment. The information users are sharing cumulates to build a profile
of colors and images that defines who they are on Facebook.

It's a whole new way to see yourself and is available now for download
now at www.facebook.com/samsungmobileglobal. Samsung is listening to
what their consumers want and has responded to it. By providing an outlet of
creative self expression and creating a platform where users are already
sharing, Samsung is one step closer to identifying and connecting with what's
important for a brand that markets to digitally engaged consumers.

"While technology is always changing, Samsung Mobile is committed to
providing people with the best opportunity to share who they are. This is why
we join our customers in celebrating the many wonderful ways that sharing
occurs in the world," said YH Lee, Senior Vice President of Samsung's Mobile
Communications Business.

"People enjoy sharing because it is a means to self-identify," said Seth
Solomons, Global CMO at Digitas. "We've worked with Samsung to enhance the
digital sharing experience while connecting users with their passions and
bringing them to life."

Start Thriving now at:
www.facebook.com/SamsungMobileGlobal?v=app_123499441027549&ref=ts

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2009 consolidated sales of (US)$116.8 billion. Employing approximately
188,000 people in 185 offices across 65 countries, the company consists of
eight independently operated business units: Visual Display, Mobile
Communications, Telecommunication Systems, Digital Appliances, IT Solutions,
Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest
growing global brands, Samsung Electronics is a leading producer of digital
TVs, memory chips, mobile phones and TFT-LCDs. For more information, please
visit www.samsung.com.

About Digitas

Digitas is a leading global integrated brand agency, helping the world's
biggest brands develop, engage and profit from building profitable
relationships with their customers. The Agency pairs media, marketing,
technology, creativity, imagination and analytics to ignite emotional bonds
between people and brands. Digitas also operates the brand content platform,
The Third Act:, the independent healthcare marketing brand, Digitas Health,
as well as Prodigious Worldwide, the world's only standalone, global digital
productions company. With sister agencies Starcom MediaVest, ZenithOptimedia
and Denuo, Digitas is a member of Publicis Groupe's VivaKi — a global
digital knowledge and resource center that leverages the combined scale of
the autonomous operations of its members to develop new services, new tools,
and new partnerships.

Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577) is the
world's third largest communications group, the world's second largest media
counsel and buying group, and a global leader in digital and healthcare
communications. With around the world activities spanning more than 104
countries on five continents, the Groupe employs as many as 45,000
professionals.

www.digitas.com| Twitter: @Digitas | Facebook: Digitas Fan Page

Nicole Lawler, Corporate Communications, +1-617-867-1747, Nicole.Lawler at digitas.com