Zambelli Fireworks to Help Celebrate Opening of New Soccer Stadium in Mexico's 2nd Largest City

Zambelli display to inaugurate a new world-class stadium and two world renowned international teams compete for the first time: Mexico's Chivas and England's Manchester United

PITTSBURGH, July 27, 2010 - Zambelli Fireworks has been selected to provide a spectacular fireworks
display for the opening of the new Chivas de Guadalajara stadium on July 30,
2010. Chivas is one of the most recognized soccer teams in Latin America.
Chivas' competition for the inaugural game is Manchester United, one of the
most famous names in soccer worldwide. There will be millions of fans around
the world watching this event.

Zambelli will produce the show in conjunction with PyroSmart, a Mexican
fireworks company that produces displays all over Mexico. Alejandro Mantecon,
President of PyroSmart, describes the relationship between his company and
Zambelli as follows: "The two companies bring together the best in
pyrotechnic design and production. We understand and respect each other's
talents. We are truly effective in working as a team to give our customers
more of what they want — safe and spectacular world-class fireworks
displays."

Patrick Brault, Zambelli's Creative Director and Choreographer, has
designed a display that will include five major components: outside aerial
effects with a volcanic finale with thousands of shells; special flame and
pyrotechnic effects on the field of play, and three rings of effects around
the circumference of the stadium. The display has been choreographed by Mr.
Brault to music which the thousands of Chivas' fans will recognize and
celebrate.

Mr. Brault has a career that spans 25 years of producing pyrotechnic and
special effects displays for international events around the world in more
than 20 countries. He most recently completed the production of the
pyrotechnic and special effects for the Vancouver Winter Olympics.

"This will be one of the largest and most technically advanced fireworks
displays ever produced in the Americas, one worthy of the magnitude of this
event," says George R. Zambelli, Jr. MD, Chairman of Zambelli Fireworks.

About Zambelli Fireworks

Zambelli's history can be traced back to 1893 when our Italian ancestor,
Antonio Zambelli, arrived in America. He brought the heritage of shooting
fireworks with him and from that beginning Zambelli has grown to be one of
the world's best fireworks display companies. Through the stewardship of his
late son, George Zambelli, Sr., the dream has grown to include some of the
most creative and innovative pyrotechnics in the world. Even today, George's
leadership serves as the foundation of tomorrow under the guidance of his
son, George R. Zambelli, Jr. M.D., as Chairman.

Our history parallels the history of celebrations in the United States –
from celebrations of our Independence on July 4th to community days,
festivals, sporting events and family gatherings — the Zambelli Experience
is there. The name Zambelli speaks of a commitment to safety, quality,
creativity, affordability, originality, and technology. For more information
on how we can make your Zambelli Experience one you'll never forget, find us
online at www.zambellifireworks.com.

About PyroSmart

PyroSmart offers product and service solutions related to pyrotechnics
and explosives through an excellence-oriented organization, high security
standards and service in Mexico. The company's product range includes rock
fragmentation products, electronic matches, electronic ignition consoles and
integral fireworks services among others.

We are recognized by our clients as leaders in the products and solutions
we offer due to our ongoing technology development, patented designs and a
unique manufacturing process that increases efficiency, security, control and
affordability. We provide our employees with personal and professional
development opportunities and act responsibly in relation to laws, society
and the environment. www.eventosbrillantes.com

    Media Contact:
    Sandy McStay
    Zambelli Fireworks
    +1-800-245-0397
    sandy@zambellifireworks.com

Sandy McStay of Zambelli Fireworks, +1-800-245-0397, sandy at zambellifireworks.com