Zebra Technologies Announces Immediate Availability of ZXP Series 3 Card Printer in EMEA

By Zebra Technologies, PRNE
Wednesday, May 25, 2011

BOURNE END, England, May 26, 2011 -

- Products Deliver Enhanced Secure Card Encryption, new Card Design

Zebra Technologies Corporation (NASDAQ: ZBRA), announces the immediate
availability of ZXP Series 3(TM) card printer to the EMEA market.

Education institutions, retail outlets and financial institutions can
look forward to a combined performance and affordability in the ZXP Series 3.
With its added security and encoding features, the ZXP Series 3 offers a
printing platform for not only ID card, gift card, loyalty card or membership
card application, but also the secure issuance of financial cards.

"We have seen an increased use of cards over the last few years - from
contactless to smart card technology across a number of sectors," said
Richard Powlesland, Card Product Manager at Zebra Technologies EMEA. "The
ZXP Series 3 card printer is the latest addition to Zebra's wide range of
turnkey solutions offering several advanced features providing great
performance at an affordable price."

The ZXP Series 3 is unique to the card printing market. With easy to-use
features like the Load-N-Go(TM) ribbon cartridge and an LCD display with
operating prompts, it requires little training and optimises uptime. The
ZRaster host-based image processing technology takes advantage of the
increased processing power of today's PCs to significantly optimise image and
print quality while increasing overall print speed throughput. This permits
greater sophistication in the image optimisation without sacrificing printer
speed or adding extra cost. Additionally, new Zebra high performance ribbons
employ an improved chemical formulation specifically designed for the ZXP
Series 3's fast high-quality image printing. Zebra is first-to-market with
ribbons at this performance level which provide more efficient dye transfer
and greater durability under high-speed printing conditions. Both of these
innovations work together to provide high image quality and high throughput
without compromising reliability or cost.

Zebra has also introduced the ZMotif(TM) CardStudio(TM) card design and
issuance software suite. The product is Zebra's newest card design software
application for designing, encoding and printing cards for a variety of
markets including ID and access control cards, gift cards, loyalty and club
cards, school identification and library cards, and visitor badges. This
software is optimised for all Zebra card printers including: direct-to-card,
retransfer, current and legacy models, and contains many new features and
benefits for anyone looking to design and print cards. New capabilities and
features such as a new software-only license manager, and Direct-to-Print
(D2P) technology demonstrate Zebra's commitment to deliver and innovate
productivity software for ID cards across a wide range of industries and
hardware/software solutions.

"Advanced security measures will continue to evolve into new application
areas in order to address the enterprise vulnerabilities that can lead to
identification theft and unauthorised facility access," said Powlesland.
"Zebra will continue to provide businesses with a variety of card solutions
that provide enhanced security and increased productivity."

Zebra resellers can look forward to great deals on the ZXP Series 3 for a
limited time to support the launch. For additional information on the ZXP
Series 3 please visit www.zebra.com/zxpseries3 or call

About Zebra Technologies

Zebra Technologies Corporation (NASDAQ: ZBRA) offers the broadest range
of enabling solutions to identify, track, and manage critical assets, people
and transactions for improved business efficiencies. Serving more than 90
percent of Global Fortune 500 companies in more than 100 countries around the
world, our specialty on-demand printing, RFID and enterprise location
solutions help customers create smarter and more connected infrastructures,
resulting in significant improvements in visibility and business performance.
For more information about Zebra's solutions, visit www.zebra.com.

Alex Budge/Philippa Henson, Ogilvy Public Relations, +44-207-309-1013/ 345-3087, zebra at uk.ogilvypr.com

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