Zebra Technologies Brings Mobile Printing Applications to Smartphones

By Zebra Technologies, PRNE
Monday, January 4, 2010

New Software Allows Users to Easily Print Records, Tags, Receipts and Labels at the Touch of a Button

BOURNE END, England, January 5 - Zebra Technologies Corporation (Nasdaq: ZBRA), announces the release of
its ZebraLink Multiplatform Software Development Kit (SDK) and smartphone
utility. Particularly important for the mobile workforce, the software will
allow end users to print from BlackBerry(R) smartphones directly to Zebra
printers for on-demand printing of field service records, tracking tags,
point-of-sale receipts, healthcare specimen labels and more.

Mobile technologies are gaining more traction in the enterprise space.
Smartphones now address the increasing need of field based applications where
traditional and rugged handheld terminals may not always be suited. According
to a research article from AMR, "CIOs consistently rate mobility as one of
the most important technologies in the industry[1]." Zebra's smartphone
capability enters the market at an important juncture where any investment in
mobile applications must have rapid, visible ROI. With an increased demand
for field workers to be connected and responsive, mobile devices have become
critical to corporate competitiveness[2].

"There has been a gradual but noticeable shift to broader adoption of
smartphones in mobility applications in order to lower acquisition costs,
streamline processes and at the same time increase productivity," said
Matthew Parker, Product Manager - Mobile, Zebra Technologies. "This will have
a significant impact on mobile workers for applications such as field sales,
field service, route accounting and others as workers operate with from
virtually anywhere using a smartphone."

The ZebraLink Multiplatform SDK enables developers to provide support
across more than 15 of Zebra's current printer lines expanding the breadth
and depth of its offerings within the mobile workforce market. Available
through a simple download from www.zebra.com/SDK, software developers
can access Zebra's software libraries and source code examples for use in
their development environments and those wanting to download the printing
application demonstrations can go to the same site.

The ZebraLink SmartPhone SDK is available for use in creating
applications on a variety of Blackberry(R) devices on a wide range of Zebra
printers. For more information, please call +44(0)1628-556000 or visit
www.zebra.com/sdk. To view the ZebraLink Multiplatform SDK video,
click ow.ly/H9wZ .

About Zebra Technologies

Zebra Technologies Corporation improves customers' business performance
through products and solutions that identify, track and manage assets,
transactions and people. In more than 100 countries around the world, more
than 90 percent of Fortune 500 companies use innovative and reliable Zebra
printers, supplies, RFID products and software to increase productivity,
improve quality, lower costs, and deliver better customer service.
Information about Zebra and Zebra-brand products can be found at


[1] Fletcher, C. (2008). SAP and the BlackBerry: A New Era in Mobile
CRM?: AMR Research.

[2] Burden, K. & Shey, D. (2009). Mobilizing Field Forces on Smartphones
Oyster Bay, NY: ABI Research.

Contact: Sue Lynn Goh, Tel: +44-207-309-1016, Email: zebra at uk.ogilvypr.com

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