Zebra Technologies' new Self-Service Kiosk Printer Improves Customer Loyalty, & Maximises Worker Productivity

By Zebra Technologies, PRNE
Wednesday, April 14, 2010

BOURNE END, England, April 15, 2010 - Zebra Technologies Corporation (Nasdaq: ZBRA) today announces the release
of the KR403 kiosk receipt printer, the first product in its new KR400(TM)
series. The new KR403 offers a range of printing solutions for self-service
customer kiosks and can be utilised across a number of application needs such
as loyalty coupons, bill payment, self-ordering at supermarkets and
entertainment kiosks.

Designed for easy integration, the KR403 has a compact footprint ideal
for space-restricted applications, and it offers a wide range of printer and
media mounting configurations. This model also includes expanded memory,
increased driver support and Zebra Programming Language command language that
allows for expanded integration capabilities. The KR403 is the only kiosk
printer on the market offering Unicode-compliant encoding for international
character printing and has the most fonts and bar code sets than any kiosk
printer - including the GS1 databar barcodes required in retail.

"Kiosks are the best option for staff-constrained retailers focusing on
implementing new initiatives to increase customer loyalty and satisfaction,"
said Peter Gooding, Customer Applications Team Manager, Zebra Technologies
Europe Ltd. "Zebra has recognised the increase in demand from both retailers
and customers for self-service applications to improve store efficiencies,
and created the KR400 series to facilitate those companies looking to invest
in this growing trend."

Addressing critical business problems such as limited time and resources,
Zebra's new KR403 kiosk receipt printer offers users a flexible solution for
kiosks, providing reliability, durability, minimal maintenance and
ease-of-use. Benefits by industry include:

    - Retail: Printing transactional receipts to be used for DVD rental,
      photo development, couponing, food ordering, employee self-service
      and product information, customers will experience a more personalised
      store visit.

    - Hospitality and Services: Utilised for informational solutions such as
      payment transactions, hotel check-in, trip planning and easy bill pay,
      the service industry streamlines processes through this product with
      a cost-effective solution.

    - Transportation: Depended on to reduce customer wait times, the KR403
      can facilitate, parking receipts, information access and payment
      transactions, saving organisations time and money.

The KR403 also boasts ROI-increasing capabilities that prevent paper jams
to facilitate maximum printer uptime and reduced maintenance, such as the
looping presenter with cutter, and a retract-and-retain function to protect
customers' private information and reduce litter by retracting any printouts
left behind. Automatic remote alerts proactively inform host systems with the
results of diagnostic tests to help keep the kiosk up and running.

Available immediately, the Zebra KR403 Kiosk Receipt Printer will be sold
primarily through Zebra's vast network of channel partners. For more
information, please call +44(0)1628-556000 or visit

About Zebra Technologies

Zebra Technologies Corporation improves customers' business performance
through products and solutions that identify, track and manage assets,
transactions and people. In more than 100 countries around the world, more
than 90 percent of Fortune 500 companies use innovative and reliable Zebra
printers, supplies, RFID products and software to increase productivity,
improve quality, lower costs, and deliver better customer service.
Information about Zebra and Zebra-brand products can be found at

For further information, please contact: Kate Woodruff, Ogilvy Public Relations Worldwide, Tel: +44-207-3453162, Email: kate.woodruff at ogilvy.com ; Sue Lynn Goh, Ogilvy Public Relations Worldwide, Tel: +44-207-3091016, Email: suelynn.goh at uk.ogilvypr.com

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