Printable Coupons Expert, Couponstar, Launches New Digital Pre-Shopping Platform- BeforeIshop(TM)

Independent, Multi-brand, Digital Promotional Platform Enables FMCG Brands and Supermarket and High-Street Retailers to Influence Consumers' In-Store Purchasing Behaviour With Printable Coupons, Printable Vouchers and Other Brand Engagement Tools Before They Shop

LONDON, April 15, 2010 - Couponstar, the UK market leader in interactive coupon solutions, today
announces the launch of its beforeIshop(TM) platform which includes a
multi-brand, pre-shopping destination website www.beforeIshop.co.uk as
well as a network of publisher branded microsites offering printable coupons,
(www.couponnet.co.uk/CouponWeb/HomePage.aspx?pid=11416&nid=29&zid=oj54)
designed to influence the in-store purchasing behaviour of consumers who
are in the mindset of planning their supermarket or high street shop.

Based on the core consumer proposition of providing users with the tools
to save both time and money by doing their research online prior to hitting
the shops, beforeIshop(TM) allows brands to target household shoppers with
printable grocery coupons, (
www.couponnet.co.uk/CouponWeb/HomePage.aspx?pid=11416&nid=29&zid=oj54&chnl=1)
printable vouchers, (www.couponnet.co.uk/CouponWeb/HomePage.aspx?pid=11416&nid=29&zid=oj54&chnl=2)
and other promotions whilst they are in the comfort of their own home or
desk.

An evolution of CouponNET(R), Couponstar's established multi-brand online
printable grocery coupons network, beforeIshop(TM) has been developed
following an extensive research and consultation process with some of the
UK's leading FMCG brands, supermarkets, high street retailers and consumers.
A number of publishers and brands have already signed up to the
beforeIshop(TM) printable vouchers launch programme, including Asda.com,
GMTV, UKTV Good Food and Tesco Diets, with many other publishers, brands and
retailers due to go live over the coming weeks and months.

This first-of-a-kind platform provides a way for relatively
low-involvement grocery brands and supermarkets to engage with their core
consumers online, and then influence and track their in-store purchasing
behaviour through the use of printable grocery coupons or other mechanisms.
Building on Couponstar's expertise as the global leader for secure printable
vouchers, beforeIshop(TM) allows brands to combine a variety of engagement
tools with printable grocery coupons. These tools - which include videos,
games, competitions, sampling, registrations, surveys, cash rebates and ad
features - result in meaningful interactions between the consumer and the
brand on multiple levels, and can be paired up with printable coupons to
provide the user with the ultimate reward for their involvement - product
trial or brand switching at a reduced cost.

Jo Malvern, Product and Marketing Director for beforeIshop(TM), says,
"The recent recession has changed consumer behaviour in a fundamental way;
consumers now expect additional value from almost every transaction,
including when they are in the supermarket, and the challenge to marketers is
to meet this expectation without compromising on their own brand values or
positioning. We found from our research that whilst marketers recognise the
role that price promotions such as printable vouchers and printable coupons
play in attracting and keeping customers, there is increasing pressure to
ensure that this investment has a longer term effect. The kind of value
exchange that beforeIshop(TM) offers - for example where a consumer is
rewarded for watching a 15 second TV ad with the reward of a money-off
printable grocery coupons at the end - benefits both the consumer and the
brand and allows the brand to serve longer term objectives alongside the more
short term uplift to sales delivered through a money-off coupon."

Malvern continues, "What makes beforeIshop(TM) really unique is the
variety of supermarket brands that users can interact with, and the
constantly changing content. This results in a highly interactive audience
who are in 'sit-up-and-click' mode rather than the more passive
'sit-back-and-read' mode more common with sites targeted by most brands. Our
approach of aggregating brands, printable coupons, printable vouchers and
other content into one easy to use digital platform provides brands and
retailers with a much more cost-effective route to online engagement than the
more traditional route of using online display advertising to drive traffic
to a brand-specific website."

Gareth Herincx, New Media Editor at GMTV, a beforeIshop(TM) publisher
partner, says, "At GMTV we are 100% committed to offering some of the best
online money-saving advice and tools in the business and our partnership with
Couponstar has always been a key element of this commitment. The fact that
the coupons are for everyday products and are redeemable at all major
supermarkets means that they are relevant to everyone and fit into their
lifestyle easily and effectively."

Matthew Stephenson, Marketing Manager at beforeIshop(TM) advertising
partner TSC Foods - the producer of the award winning Glorious! soups and
sauce range, says, "The beforeIshop(TM) digital platform is a fundamental
element of our plans to increase awareness of our Glorious range and engage
more effectively with consumers online. Being part of beforeIshop(TM)
positions us alongside a wide variety of other leading brands and retailers,
providing us with far more dynamic content including the social media
interactivity that is becoming increasingly important to FMCG marketing."

    beforeIshop(TM) audience:

    - 670,000 unique users per month
    - 70% female, 30% male
    - Over 65% aged between 25 and 54
    - 58% have a household income over GBP30,000
    - 75% educated to degree level or higher
    - More than 50% work in office based occupations

(Source: Nielsen Netview)

About Couponstar

Couponstar is an interactive coupon solutions company that specialises in
transforming online activity into measurable offline sales with a suite of
products that safely and effectively integrates printable coupons (or
vouchers) into online marketing campaigns. Its innovative marketing
technology solutions, including its new beforeIshop(TM) digital platform
which includes a multi-brand, pre-shopping destination website
(www.beforeIshop.co.uk) as well as a network of publisher branded
microsites including Asda.com, Tesco Diets, GM.TV and UKTV Good Food enables
FMCG brands, supermarkets and high street retailers to reach millions of
qualified consumers every month to influence the in-store purchasing
behaviour of those who are in the mindset of planning their supermarket or
high street shop. Since 2002, Couponstar has run more than 1800 promotions
for over 150 brands across numerous industry sectors.

Couponstar holds the exclusive global license for Coupons, Inc.
technology outside of North America. Its clients include the world's leading
FMCG manufacturers such as Unilever, Nestle, Mars, Colgate Palmolive, Johnson
& Johnson, Disney, Kraft, Kimberly-Clark and Procter & Gamble. Couponstar
currently operates campaigns in the UK, Europe & Australia. Learn more about
Couponstar at www.couponstar.com

    For further information, please contact:
    Nicola Miller/Kieran Kent
    itpr
    t. +44(0)1932-57-88-00

For further information, please contact: Nicola Miller/Kieran Kent, itpr, t. +44(0)1932-57-88-00