Galleria Campari Opens as Part of Campari's 150th Anniversary Celebrations

MILAN, March 18, 2010 - Today Campari inaugurates its Gallery, a dynamic, multimedia and
interactive place that traces the life of the brand through modern and
contemporary art from 1860 to the present day, in its 150th anniversary year.
Campari has collected pieces belonging to many different artists, such as
Cappiello, Munari, and Depero, to whom Campari dedicated a temporary exhibit.

(Photo:
www.newscom.com/cgi-bin/prnh/20100318/382767 )

Campari was created by the talented Gaspare Campari, master
drink maker, who gave birth to a brand that would later go on to be enjoyed
around the world.

"We are proud to be able to open a gallery that will allow
visitors to fully experience the essence of our brand," explains Bob
Kunze-Concewitz, CEO Gruppo Campari. "Visitors will gain a unique experience
of the worlds of art, communication and photography that over the years have
secured the uniqueness and appreciation of our brand worldwide. The 150th
anniversary is for us an inspiration to keep on growing and experiencing
different creative and artistic forms, always following the red passion, the
fundamental element of our daily commitment."

As well as opening the Galleria, Campari is launching the
Campari Art Label project. Three artists - avaf, Tobias Rehberger and Vanessa
Beecroft - starting from the essence of the colour red and from the
achievements of this internationally famous aperitif, created three different
art works to create exclusive and limited edition bottles that describes the
various facets of the universe of Campari.

Gruppo Campari is today a major player in the global branded
beverage industry, with a portfolio of over 40 premium and super premium
brands marketed and distributed in more than 190 countries. The Group, which
employs over 2,000 people, has an extensive portfolio that spans three
business segments: spirits, wines and soft drinks. Gruppo Campari is the
sixth-biggest player worldwide in the branded spirits category. It boasts a
leading position in Italy and Brazil and has a strong presence in the US and
continental Europe. The shares of the parent company, Davide Campari-Milano,
are listed on the Italian Stock Exchange since July 2001.

Find your local PR contact:
www.camparigroup.com/en/press_media/press_contacts/press_contacts.jsp

For further information and images of Galleria Campari visit:
www.camparigroup.com/en/press_media/image_gallery/galleria_campari.jsp

For further information and images of Campari and its 150th anniversary
visit:
www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp

Photo:
www.newscom.com/cgi-bin/prnh/20100318/382767

Chiara.Latella at campari.com; tel number: +39-(02)-6225-551