13 ZigBee Telecom Services Products Certified to Deliver Next Generation Value Added Services

By Zigbee Alliance, PRNE
Tuesday, May 25, 2010

Standard now available for free public download to spur innovation in the telecom industry

SAN RAMON, California, May 26, 2010 - The ZigBee(R) Alliance, a global ecosystem of companies creating wireless
solutions for use in energy management, commercial and consumer applications,
today announced the certification of 13 products from three different
companies using ZigBee Telecom Services(TM). These are the first wave of
products certified to deliver value added services ideally suited for mobile
network operators, businesses and government agencies. The Alliance has also
made this standard available for free public download.

(Logo: www.newscom.com/cgi-bin/prnh/20091005/SF86596LOGO)

The mobile location-based services market is expected to exceed US$12
billion
by 2014 according to Juniper Research. These services will help
businesses grow their customer reach by expanding communication through
advertising improved product information and simplifying the process of
locating missing objects and even people.

"These ZigBee Telecom Services products represent the first step in
spurring next generation value-add services technology that will take
advantage of existing telecom networks," said Bob Heile, chairman of the
ZigBee Alliance. "ZigBee Telecom Services is the single standard delivering a
myriad of ways for telecom network operators to drive innovation, expand
offerings and enable new solutions to meet new and existing business
challenges."

The following ZigBee Telecom Services certified products are fully
interoperable. They have earned the right to be branded with the ZigBee
Certified logo and the ZigBee Telecom Services icon on product packaging and
advertisements. These marks are designed to clearly communicate
interoperability. For a full list of features and product photos, or to
download this standard, please visit www.zigbee.org/telecomservices.

    - ETRI - ETRI VoZ is a platform for headsets, microphones, and speakers
      enabling basic voice communications and additional audio-input/output
      ports, environmental sensors, multi-purpose push buttons, and a
      general-purpose module interface are included.

    - OKI - OKI Access Point serves as the gateway between an
      advertising/information delivery service network and other networks
      where information delivery service is offered.

    - OKI - OKI Information Node stores push- or pull-based
      advertising/information provided to people using a mobile device
      participating in an advertising/information delivery service network.

    - OKI - OKI Information Terminal provides an interface to a mobile device
      as part of an advertising/information delivery service network.

    - OKI - OKI RSSI Anchor Node is the base device designed for deployment
      in areas needing a location finding service network.

    - OKI - OKI RSSI Location Node is designed for use in mobile devices that
      will direct people to a specific location as apart of any location
      finding service network.

    - OKI - OKI RSSI Location Gateway collects information to determine where
      a person using an RSSI location node equipped mobile device is located
      as part of any location finding service network.

    - Telecom Italia - Telecom Italia Information Node delivers information
      to any ZigBee product and is ideally suited for the delivery of
      advertising to consumers in defined areas.

    - Telecom Italia - Telecom Italia Access Point provides a gateway
      interface to other ZigBee networks between a remote application and
      local ZigBee devices, sending and forwarding information on request for
      push- or pull-based proximity advertising services.

    - Telecom Italia - Telecom Italia Eureka is an identification service
      ideally suited to find hospital instrumentation and people featuring an
      easy-to-use and fully customizable graphical user interface.

    - Telecom Italia - Telecom Italia RSSI Anchor Node is a non-mobile
      product allowing the location of other devices to be identified and
      located using RSSI.

    - Telecom Italia - Telecom Italia RSSI Location Node allows mobile
      devices to be located using a centralized location algorithm while also
      discovering nearby anchor nodes to create a RSSI location gateway
      allowing exact locations of devices or people to be determined.

    - Telecom Italia - Telecom Italia Test Harness tests new ZigBee Telecom
      Services products under development to ensure the compliance to the
      standard.

These new products, offering ZigBee Telecom Services, join an ever
expanding group of ZigBee Certified Products. Other ZigBee Certified products
are available for ZigBee Smart Energy and ZigBee Home Automation.

ZigBee Telecom Services: Value Added Services

ZigBee Telecom Services provides a global wireless standard for value
added services for mobile network operators, businesses and governments. It
defines an affordable and easy way for mobile network operators to offer
innovative new low data rate based services reaching almost anyone using a
mobile phone. Devices equipped with ZigBee Telecom Service can be used to pay
for products and services, gaming, receive advertising, authenticate access,
determine physical location and obtain directions or information without the
need for GPS. For a complete list of features and benefits, visit
www.zigbee.org/telecomservices.

ZigBee: Control your world

ZigBee is the global wireless language connecting dramatically different
devices to work together and enhance everyday life. The ZigBee Alliance is a
non-profit association of more than 350 members driving development of ZigBee
wireless technology. The Alliance promotes world-wide adoption of ZigBee as
the leading wirelessly networked, sensing and control standard for use in
consumer electronic, energy, home, commercial and industrial areas. For more
information, visit: www.ZigBee.org.

Kevin Schader of ZigBee Alliance, +1-925-275-6672, kschader at inventures.com; or Earlene Tang of GolinHarris, +1-714-918-8215, etang at golinharris.com, for ZigBee Alliance

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