2BM Launches Next-Generation Data Centre Power Monitoring Solution

Server Power Monitoring Solution, 2bm iMeter, is Implemented Without System Downtime Allowing Uninterrupted Operation and a Fast-track Route to Government CRC Energy Efficiency Scheme Compliance

NOTTINGHAM, England, September 3, 2010 - 2bm, an innovator in data centre technology, www.2bm.co.uk today
announces the launch of the 2bm iMeter (
www.2bm.co.uk/products/2bmimeter) - a highly advanced data centre
power monitoring solution which has been designed to help businesses monitor
and reduce power consumption in the data centre. Uniquely, the 2bm iMeter
server power monitoring (
www.2bm.co.uk/products/Server_Power_Monitoring) solution can be
implemented without a complete re-fit and whilst allowing normal
uninterrupted operation.

The reduction of excessive power consumption is becoming a major
government initiative - and the potential significant levy for failure to
comply is set to become a major concern for any large enterprise and its
subsidiaries. Today, it is organisations with power consumption in excess of
GBP500,000 per annum that must comply with the Carbon Reduction Commitment
(CRC) Energy Efficiency Scheme requirements. But there is little doubt that
in the coming years the threshold will inevitably continue to fall, with
increasing numbers of UK businesses affected.

In response to this, the 2bm iMeter is the first product to provide an
intelligent, reliable and accurate method of data centre power monitoring
(www.2bm.co.uk/products/Data_Centre_Power_Monitoring) without
requiring any system downtime. This highly innovative technology can be used
at rack level, providing unprecedented insight into energy requirements of
servers, Storage Area Networks and switches, as well as the attendant
supporting equipment, such as lighting and air conditioning, that will enable
the controlled reduction of a data centre's Power Usage Effectiveness (PUE)
rating.

In addition, it is important to note that the 2bm iMeter provides
continuous server power monitoring allowing reporting which compares every
hour, day, week and month, providing not only clear trends in energy
consumption but also the opportunity to set alarms based on predetermined
thresholds. Real-time alerts can be raised if consumption exceeds the
specified threshold, improving day-to-day management; while the information
can also be integrated with existing systems management tools to provide a
complete data centre overview.

Mark King, Director of 2bm says, "Not only is the Government set to
impose significant levies for those businesses that fail to achieve
year-on-year reduction in energy usage, but in this environmentally conscious
times, organisations are painfully aware both of the brand damage associated
with breaches of energy-led regulations and the importance of attaining a
good position in the soon to be published CRC Energy Efficiency Scheme league
tables."

King comments, "With traditional metering technology requiring downtime,
data centre managers have so far been unable to achieve the in-depth insight
into energy consumption required, opting instead for a temporary or best
guess solution. However, the 2bm iMeter is a revolutionary data centre power
monitoring tool because it can be implemented in a 'live' environment without
a complete re-fit, allowing normal uninterrupted operation. Indeed, within
just three days, the average medium-sized data centre can be set up with the
2bm iMeter solution, providing managers with real-time access to continuous,
in-depth and accurate energy consumption information."

The power of the 2bm iMeter server power monitoring solution lies in its
intelligent sensor, intelliAmp, which has been designed to monitor the
current draw of racks via 16A and 32A cables. Unlike other power monitoring
solutions that require downtime for implementation, the intelliAmp can be
installed in 'live' environments as it simply clips around the cable that
needs to be monitored. Its unique calibration system ensures the sensor can
be positioned correctly to achieve optimum levels of accuracy, ideal for
legacy data centres where a re-build is prohibitively expensive or not
possible.

King concludes, "It is now imperative for businesses to intelligently
monitor power usage throughout the organisation. And it is those highest
areas of usage, such as the data centre, that must be the priority if
businesses are to gain control of energy usage and to provide the much
tighter control over power consumption that is now being demanded by both
government and shareholders."

Key Features

    - Real-time Monitoring of Current and Voltage
    - True-RMS Current Metering for maximum accuracy
    - Installation into 'live' environments - no downtime required
    - User configurable alarm thresholds
    - Web interface
    - SNMP for NMS Integration
    - On-board logging/graphing
    - intelliAmp monitoring of 16A and 32A cables

About 2bm Limited

Nottingham-based 2bm is an innovator in the provision of data centre
products and services, offering UK-wide, complete installation and in-house
project management from concept through to completion. 2bm's full service
offering is enhanced by its dedicated team of installation engineers who
ensure projects are delivered on time and on budget, with minimal disruption
to day-to-day data centre operations.

2bm prides itself on the delivery of best practice, focusing on the
efficient layout and distribution of IT equipment within the data centre,
covering current and future business needs, IT technology trends and their
implication on future data centre capacity requirements.

2bm has built its continued success on recommending only best-of-breed
solutions. These innovative offerings are based upon a clear understanding of
its client's requirements, which are either supplied as part of a strong
relationship with strategic business partners or from its own growing
portfolio of products like the 2bm iMeter - a highly advanced environmental
and power monitoring solution. All these products have been selected because
they offer real value for money whilst minimising the impact on the
environment - through reduced power requirements and lower carbon emissions.

The majority of 2bm's implementations are in the major conurbations -
London, Manchester, and Birmingham - however, from its base in Nottingham it
is able to support customers across the whole of the UK maintaining 200+
implementations, which are predominantly in the financial services, education
and local government sectors.

2bm's annual revenues grew to over GBP8 million in 2009 and have
continued to grow by a further 20% in the first six months of 2010.

    For further information, please contact:
    Nicola Miller/Kieran Kent
    The itpr Partnership
    t. +44(0)1932-57-88-00

For further information, please contact: Nicola Miller/Kieran Kent, The itpr Partnership, t. +44(0)1932-57-88-00