Adap.tv Closes $20 Million in Funding Led by Bessemer Venture Partners

New Investment to Fuel International Expansion, Platform Growth and Product Development

SAN MATEO, California, March 29, 2011 - Adap.tv, the platform that makes buying and selling video advertising
simple and efficient, today announced it has closed $20 million in financing
led by Bessemer Venture Partners. Existing investors Gemini Israel Funds,
Redpoint Ventures and Spark Capital also participated in the round. Adap.tv
will use this financing to support international growth, expand its
technology platform, intensify product development, and strengthen its
leadership position in the U.S. market.

"Adap.tv is changing the way video advertising is bought and sold by
connecting advertisers and publishers on one open platform. Over the past
year we've seen incredible adoption of the Adap.tv Marketplace and we have
surpassed our expectations for growth, as advertisers demand access to
premium video inventory and publishers seek to fully monetize their content,"
said Amir Ashkenazi, CEO and Co-founder, Adap.tv. "The investment helps us
focus on expanding in areas where we see the greatest opportunity. This
includes strengthening our cutting-edge platform and putting a deeper focus
on international markets."

Since its launch in February 2010, more than 4,200 sites have adopted the
Adap.tv Marketplace as a monetization solution and are benefitting from the
hundreds of brand name campaigns running through it on a daily basis. Ranked
by comScore(R) as the third largest online video property measured by video
ads delivered, Adap.tv reaches over 60 million unique viewers and delivers
more than 1.8 billion video ad views monthly.

"We have been closely following the evolution of online video advertising
and Adap.tv's game-changing business model stands out from the rest of the
competition," said Byron Deeter, Partner at Bessemer Venture Partners.
"Adap.tv's proven technology platform brings immediate value to its partners,
and has positioned them as the leading marketplace for online video
advertising."

About Adap.tv

Adap.tv builds the technology that makes buying and selling video
advertising simple and efficient. The company's products - Adap.tv for
Advertisers, Adap.tv for Publishers and the Adap.tv Marketplace - work in
harmony to connect video advertising buyers directly to sellers on a single
platform. The Adap.tv Marketplace is the industry's largest video marketplace
for premium publishers and brand name advertisers, with over 4,200 sites
selling inventory and hundreds of campaigns running daily. Based in San
Mateo, CA and with sales offices in New York, Los Angeles, Chicago, Seattle
and London, Adap.tv is privately held and backed by Bessemer Venture
Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital. For more
information, please visit adap.tv/.

About Bessemer Venture Partners

Bessemer Venture Partners is a global investment group with offices in
Menlo Park, Cambridge, New York, Mumbai and Herzliya. Among the oldest
venture-capital practices in the United States, BVP has partnered as an
active, hands-on investor in Ciena, LinkedIn, Postini, Shriram EPC, Skype,
Staples, VeriSign and Yelp. More than 100 Bessemer-funded companies have gone
public on exchanges in Canada, India, the U.K. and the United States. Learn
more at www.bvp.com and www.bvp.com/india; follow the firm on
Facebook at www.facebook.com/bessemervp and on Twitter at
twitter.com/bessemervp.

    For media inquiries, contact:
    Julie Nicholson
    Weber Shandwick for Adap.tv
    +1-212-445-8371
    jnicholson@webershandwick.com

Julie Nicholson, Weber Shandwick for Adap.tv, +1-212-445-8371, jnicholson at webershandwick.com