Aditi Technologies Wins Prestigious "Microsoft Design Challenge"

BANGALORE, India, June 24, 2010 - Aditi Technologies, a leading provider of software product and
application development services, has been declared a winner in the Online
Video category of "Microsoft Design Challenge". This event recognizes the
best web designers and agencies who propose a technical and visual redesign
strategy using Microsoft technologies.

Aditi's mandate was to create an application for category
sponsors NDTV to stream their video content to the viewers and provide a
personalized and "lean-back" experience on a computer.

This event - sponsored by Microsoft and the prestigious "The
Webby Awards" in association with Indiatimes.com - was judged by a
distinguished panel of judges which included Mr. Vikram Chandra, CEO, NDTV
Networks, Mr. Eric Schaffer, Founder and CEO, Human Factors International,
Mr. Pradeep Srivastava, CMO, Idea Cellular Ltd, Mr. Rishi Khiani, CEO, Times
Internet Ltd. & Mr. Michael Smuga, Sr. Studio Manager, Windows Phone 7,
Microsoft.

Aditi was adjudged the best amongst some of the leading Indian
design houses on parameters such as user experience, visual design, Microsoft
technology integration, scope of user interactivity and social media
integration etc. The award was presented to Aditi team by Mr. Steve Ballmer,
CEO Microsoft, at Indimix 2010 event in Mumbai.

"This is another testimonial of our commitment to excellence
and underscores our Product mindset," said Mr. Pankaj Jindal, President,
Aditi Technologies, "Customer centricity is the key theme across all our
engagements, and in this specific case, it was a classic example of blending
cutting edge Microsoft technologies like Silverlight and Photosynth with
users' mindsets to provide a seamless product experience."

Commenting on this win, Sunil Shinde, VP - Engineering, Aditi
Technologies, said "This is a very proud moment for us here at Aditi - We had
expected the contest to be intense due to participation of the best design
houses in the country. Winning this is very important not just from the
perspective of showcasing our superlative design competence but our ability
to swiftly execute as well."

About Aditi Technologies:

Founded in 1994, Aditi pioneered the idea that great software
products can be built out of India. Today, Aditi represents the best
Microsoft software development capability in the world. Strengthened by
innovative IP solutions, leading global enterprises and software product
companies rely on Aditi to predictably deliver quality products and
applications. Headquartered in Bangalore - India, Aditi has offices in
Seattle, Boston, London, Mountain View, and New York City. To learn more,
visit www.aditi.com

    For More Info:
    Sandish Handa
    Lead Marketing Communications
    Aditi Technologies
    Email: sandishh@aditi.com
    +91-080-66105600

    Amit Nigam
    Senior Product Manager
    Aditi Technologies
    Email: amitn@aditi.com

For More Info: Sandish Handa, Lead Marketing Communications, Aditi Technologies, Email: sandishh at aditi.com, +91-080-66105600 ; Amit Nigam, Senior Product Manager, Aditi Technologies, Email: amitn at aditi.com