AdSafe Launches First Ad Verification Platform For Ad Networks and Publishers

New Inventory Management Platform Reduces Risk, Yields Higher Quality and Increases Network & Publisher Revenue

NEW YORK, September 22, 2010 - AdSafe Media, the rating standard of online media, today announced the
launch of the industry's first ad verification platform developed
specifically for ad networks and publishers. AdSafe's Network Monitor(R),
developed in conjunction with the online advertising industry's leading
ad-networks and publishers, is proven to increase the quality and
monetization of display advertising inventory through the use of AdSafe's
Content Rating platform.

"Ad verification services are perceived by some as tools for advertisers
to protect themselves from the network and publisher world. The friction this
type of relationship causes is both unhealthy and inefficient for the
industry and, it is what prompted us to develop our Network Monitor. We
worked with leaders in both the network and publisher communities to develop
a platform that enables them to address their ad verification concerns while
ensuring the highest possible monetization yield from their inventory,"
commented Kent Wakeford, President and Co-Founder of AdSafe Media.

AdSafe's Network Monitor provides continuous analysis of network and
publisher display inventory, offering protection from high-risk ad placements
and increased inventory value. Daily diagnostic metrics track the rating of
inventory, enabling partners to easily segregate unsafe or underperforming
pages. Publisher data, inventory images and URL ratings are displayed in an
AdSafe online analytics dashboard, enabling client's to easily scroll through
images of their inventory or build URL white lists.

According to Alec Greenberg, Director of Media Operations for
Media6Degrees, "AdSafe's platform has dramatically streamlined our inventory
auditing process and we've seen a clear increase in the quality and brand
safety of our inventory. We are not only able to avoid ad placement issues
proactively; we're able to do it more efficiently and comprehensively."

A product tour and more information on the AdSafe Network Monitor are
available at www.adsafemedia.com.

About AdSafe Media

AdSafe Media is the rating standard of online media. AdSafe uses
proprietary algorithmic modeling and human verification to rate the brand
safety of content on commercially supported web pages via the AdSafe Content
Rating System. AdSafe's BrandSafe Firewall enables brands, agencies and
ad-networks to prevent advertising from appearing on publisher web pages that
do not conform to brand guidelines. AdSafe's Network Monitor platform enables
ad-networks and publishers to identify and segment problematic site content,
increasing monetization of display inventory. AdSafe is headquartered in New
York, NY with operations California and London, England. For more information
visit www.AdSafeMedia.com or follow @AdSafe on Twitter.

    Contact:  Matthew Scott
              +1-646-278-4868
              Matt@AdSafeMedia.com

Matthew Scott, +1-646-278-4868, Matt at AdSafeMedia.com