AdSafe Makes Available TRUSTe TRUSTed Ad Platform

Partnership Supports Industry Self-Regulation For Online Behavioral Advertising

NEW YORK, October 4, 2010 - AdSafe Media, the rating standard of online media, today announced a
partnership with TRUSTe, the leading privacy trustmark and provider of
privacy solutions, to distribute the company's TRUSTed Ads platform. AdSafe's
integration with TRUSTe allows clients who wish to utilize the new platform
to be compliant with the industry recommended self-regulatory principles for
online behavioral advertising (OBA) as well as FTC guidelines.

Under the terms of the partnership, AdSafe will offer TRUSTed Ads through
a simple one-click activation, allowing seamless utilization of the new
compliance platform. This partnership continues AdSafe's practice of enabling
industry best practices across the online advertising ecosystem.

"As a company, we are committed to increasing collaboration between all
industry parties and facilitating the open dissemination of information.
Partnering with TRUSTe, a leader in privacy security, allows us to continue
to drive our mission forward," commented Kent Wakeford, President and
Co-Founder of AdSafe.

TRUSTe's new TRUSTed Ads platform provides agencies, advertisers,
networks and publishers with the ability to insert the industry sanctioned
Advertising Option Icon within an ad or on a page. The icon is clickable to
an easy-to-understand notice on OBA practices and links to an intuitive
preference interface where consumers can make comprehensive choices regarding
online behavioral advertising.

"AdSafe is a leader in providing standardized, reliable content
information to all members of online adverting industry. We are excited to
leverage AdSafe's position in the ecosystem to help equip the industry with
new responsibility and data tools through our TRUSTed Ads platform,"
commented Chris Babel, CEO of TRUSTe.

About AdSafe Media

AdSafe Media is the rating standard of online media. AdSafe uses
proprietary algorithmic modeling and human verification to rate the brand
safety of content on commercially supported web pages via the AdSafe Content
Rating System. AdSafe's Brand Safety Firewall enables Brands, Agencies and
Ad-networks to prevent advertising from appearing on publisher web pages that
do not conform to brand guidelines. AdSafe's Content Monitoring Platform
enables Ad-Networks and Publishers to identify and segment problematic site
content, increasing monetization of display inventory. AdSafe is
headquartered in New York, NY with operations in San Francisco, CA and
London, England. For more information visit www.AdSafeMedia.com.

    CONTACT: MATTHEW SCOTT
             +1-646-278-4868
             Matt@AdSafeMedia.com

Matthew Scott, +1-646-278-4868, Matt at AdSafeMedia.com