AEGON Appoints Clare Bousfield Chief Financial Officer in the UK

THE HAGUE, The Netherlands, June 1, 2010 - AEGON announces the appointment of Clare Bousfield as Chief Financial
Officer of AEGON UK. Ms. Bousfield has been with Swiss Re since 2001, where
she has held a number of roles which include her most recent position as Head
of Group Audit based in Zurich. She takes up her new responsibilities in
September 2010.

Ms. Bousfield succeeds Bill Robertson who has decided to leave AEGON
following a career spanning ten years in a variety of roles in Edinburgh and
The Hague.

Ms. Bousfield began her career at PricewaterhouseCoopers where she worked
with clients in the UK insurance and investment management industry,
including an assignment in the United States, from 1990 to 2001. At Swiss Re,
she was Chief Financial Officer for the UK Life & Health business and for the
UK, Ireland and Africa Region prior to assuming a Group role.

Ms. Bousfield graduated in Statistics from the University of St. Andrews
and completed the Advanced Management Program at leading French management
school INSEAD in 2009.

Jan Nooitgedagt, Member of the Management Board and AEGON's CFO said, "We
are delighted to have attracted a person of Clare Bousfield's caliber. Her
broad international experience in finance and the insurance sector will be
invaluable as we adapt to the changing landscape for our business. Clare's
appointment, together with that of the newly-appointed Chief Operating
Officer Adrian Grace and newly-appointed Chief Risk Officer Charles
Garthwaite, comprises a strong team in the UK under the leadership of Otto
Thoresen. We are grateful to Bill Robertson for his many years of service and
innumerable contributions to AEGON during the past ten years. We wish him
every success in his new endeavors."

Clare Bousfield said, "I am delighted to be joining AEGON UK in the role
of CFO. It's an important time for the insurance sector with a changing
economic and regulatory environment and I'm looking forward to working with
the team to make the most of the opportunities ahead."

About AEGON

As an international life insurance, pension and investment company based
in The Hague, AEGON has businesses in over twenty markets in the Americas,
Europe and Asia. AEGON companies employ approximately 28,000 people
and have some 40 million customers across the globe.

                           First quarter    Full year
    Key figures - EUR               2010         2009
    Underlying earnings
    before tax               488 million  1.2 billion
    New life sales           538 million  2.1 billion
    Gross deposits (excl.
    run-off)                 7.8 billion   28 billion
    Revenue generating
    investments
    (end of period)          388 billion  363 billion

Forward-looking statements

The statements contained in this press release that are not historical
facts are forward-looking statements as defined in the US Private Securities
Litigation Reform Act of 1995. The following are words that identify such
forward-looking statements: aim, believe, estimate, target, intend, may,
expect, anticipate, predict, project, counting on, plan, continue, want,
forecast, goal, should, would, is confident, will, and similar expressions as
they relate to our company. These statements are not guarantees of future
performance and involve risks, uncertainties and assumptions that are
difficult to predict. We undertake no obligation to publicly update or revise
any forward-looking statements. Readers are cautioned not to place undue
reliance on these forward-looking statements, which merely reflect company
expectations at the time of writing. Actual results may differ materially
from expectations conveyed in forward-looking statements due to changes
caused by various risks and uncertainties. Such risks and uncertainties
include but are not limited to the following:

    - Changes in general economic conditions, particularly in the United
      States, the Netherlands and the United Kingdom;

    - Changes in the performance of financial markets, including emerging
      markets, such as with regard to:

    - The frequency and severity of defaults by issuers in our fixed income
      investment portfolios; and

    - The effects of corporate bankruptcies and/or accounting restatements on
      the financial markets and the resulting decline in the value of equity
      and debt securities we hold;

    - The frequency and severity of insured loss events;

    - Changes affecting mortality, morbidity and other factors that may
      impact the profitability of our insurance products;

    - Changes affecting interest rate levels and continuing low or rapidly
      changing interest rate levels;

    - Changes affecting currency exchange rates, in particular the EUR/USD
      and EUR/GBP exchange rates;

    - Increasing levels of competition in the United States, the Netherlands,
      the United Kingdom and emerging markets;

    - Changes in laws and regulations, particularly those affecting our
      operations, the products we sell, and the attractiveness of certain
      products to our consumers;

    - Regulatory changes relating to the insurance industry in the
      jurisdictions in which we operate;

    - Acts of God, acts of terrorism, acts of war and pandemics;

    - Effects of deliberations of the European Commission regarding the aid
      we received from the Dutch State in December 2008;

    - Changes in the policies of central banks and/or governments;

    - Lowering of one or more of our debt ratings issued by recognized rating
      organizations and the adverse impact such action may have on our
      ability to raise capital and on our liquidity and financial condition;

    - Lowering of one or more of insurer financial strength ratings of our
      insurance subsidiaries and the adverse impact such action may have on
      the premium writings, policy retention, profitability of its insurance
      subsidiaries and liquidity;

    - The effect of the European Union's Solvency II requirements and other
      regulations in other jurisdictions affecting the capital we are
      required to maintain;

    - Litigation or regulatory action that could require us to pay
      significant damages or change the way we do business;

    - Customer responsiveness to both new products and distribution channels;

    - Competitive, legal, regulatory, or tax changes that affect the
      distribution cost of or demand for our products;

    - The impact of acquisitions and divestitures, restructurings, product
      withdrawals and other unusual items, including our ability to integrate
      acquisitions and to obtain the anticipated results and synergies from
      acquisitions;

    - Our failure to achieve anticipated levels of earnings or operational
      efficiencies as well as other cost saving initiatives; and

    - The impact our adoption of the International Financial Reporting
      Standards may have on our reported financial results and financial
      condition.

Further details of potential risks and uncertainties affecting the
company are described in the company's filings with Euronext Amsterdam and
the US Securities and Exchange Commission, including the Annual Report on
Form 20-F. These forward-looking statements speak only as of the date of this
document. Except as required by any applicable law or regulation, the company
expressly disclaims any obligation or undertaking to release publicly any
updates or revisions to any forward-looking statements contained herein to
reflect any change in the company's expectations with regard thereto or any
change in events, conditions or circumstances on which any such statement is
based.

    Contact information

    Media relations: Greg Tucker
    +31(0)70-344-8956
    gcc-ir@aegon.com

    Investor relations: Gerbrand Nijman
    +31-(0)70-344-8305
    877-548-9668 - toll free USA only
    ir@aegon.com

www.aegon.com

Contact information: Media relations: Greg Tucker, +31(0)70-344-8956, gcc-ir at aegon.com. Investor relations: Gerbrand Nijman, +31-(0)70-344-8305, 877-548-9668 - toll free USA only, ir at aegon.com