AEGON Appoints Global Head of Sustainability

THE HAGUE, The Netherlands, September 7, 2010 - AEGON has appointed Executive Vice President Marc van Weede as global
Head of Sustainability, reporting to CEO Alex Wynaendts. The appointment,
effective October 1, underlines the growing importance of sustainability both
to AEGON and its stakeholders.

Mr. Van Weede, a Dutch national, brings considerable international
business and management experience to the new position. Mr. Van Weede has
served as the head of AEGON's Group Business Development department, as well
as President of the company's joint venture in China. Recently, Mr. Van Weede
was responsible for Strategy and AEGON's Public Policy and Regulatory Office.

"It has become increasingly important to enhance the impact of our
sustainability initiatives worldwide, and to ensure that they are responsive
to the larger concerns and interests of our many stakeholders," said AEGON
CEO Alex Wynaendts. "Marc is ideally suited to lead AEGON's sustainability
efforts given his extensive operational knowledge and experience, as well as
his appreciation for AEGON's broader responsibilities as an international
corporate citizen."

As part of its long-term strategy, AEGON has taken a more integrated
approach to managing its operations around the world, and the appointment of
Mr. Van Weede extends that approach to sustainability. In recent years, AEGON
has taken steps to strengthen its sustainability performance, and Mr. Van
Weede's aim will be to build on recent achievements and further improve
AEGON's record in this area.

In his new position, Mr. Van Weede will work closely with AEGON's country
and business units as well as with members of the company's Executive and
Management Boards.

    Marc van Weede - Résumé

    1989 - 1992 Account Manager, Bank Mees & Hope, Amsterdam

    1992 - 1994 Finance Manager, Forsythe International, The Hague

    1994 - 2001 Consultant and Associate Principal, McKinsey & Co., Amsterdam
    and New York

    2001 - 2003 AEGON Group Business Development, The Hague

    2003 - 2006 Head of Group Business Development, AEGON, The Hague

    2006 - 2008 President, AEGON-CNOOC Life Insurance Co., Shanghai

    2009 - 2010 Executive Vice President, Strategy and Public Policy &
    Regulatory Office, The Hague

    October 2010 Appointed global Head of Sustainability, The Hague.

Mr. Van Weede has a BA and an MA in economics from Cambridge University.

About AEGON

As an international life insurance, pension and investment company based
in The Hague, AEGON has businesses in over twenty markets in the Americas,
Europe and Asia. AEGON companies employ approximately 28,000 people
and have some 40 million customers across the globe.

                            Second quarter    Full year
    Key figures - EUR                 2010         2009
    Underlying earnings
    before tax                 522 million  1.2 billion
    New life sales             590 million  2.1 billion
    Gross deposits (excl.
    run-off)                   7.6 billion   28 billion
    Revenue generating
    investments
    (end of period)            409 billion  363 billion

Forward-looking statements

The statements contained in this press release that are not historical
facts are forward-looking statements as defined in the US Private Securities
Litigation Reform Act of 1995. The following are words that identify such
forward-looking statements: aim, believe, estimate, target, intend, may,
expect, anticipate, predict, project, counting on, plan, continue, want,
forecast, goal, should, would, is confident, will, and similar expressions as
they relate to our company. These statements are not guarantees of future
performance and involve risks, uncertainties and assumptions that are
difficult to predict. We undertake no obligation to publicly update or revise
any forward-looking statements. Readers are cautioned not to place undue
reliance on these forward-looking statements, which merely reflect company
expectations at the time of writing. Actual results may differ materially
from expectations conveyed in forward-looking statements due to changes
caused by various risks and uncertainties. Such risks and uncertainties
include but are not limited to the following:

    - Changes in general economic conditions, particularly in the United
    States, the Netherlands and the United Kingdom;

    - Changes in the performance of financial markets, including emerging
    markets, such as with regard to:

       - The frequency and severity of defaults by issuers in our fixed
         income investment portfolios; and

       - The effects of corporate bankruptcies and/or accounting restatements
         on the financial markets and the resulting decline in the value of
         equity and debt securities we hold;

    - The frequency and severity of insured loss events;

    - Changes affecting mortality, morbidity and other factors that may
    impact the profitability of our insurance products;

    - Changes affecting interest rate levels and continuing low or rapidly
    changing interest rate levels;

    - Changes affecting currency exchange rates, in particular the
    EUR/USD and EUR/GBP exchange rates;

    - Increasing levels of competition in the United States, the
    Netherlands, the United Kingdom and emerging markets;

    - Changes in laws and regulations, particularly those affecting our
    operations, the products we sell, and the attractiveness of certain
    products to our consumers;

    - Regulatory changes relating to the insurance industry in the
    jurisdictions in which we operate;

    - Acts of God, acts of terrorism, acts of war and pandemics;

    - Changes in the policies of central banks and/or governments;

    - Lowering of one or more of our debt ratings issued by recognized rating
    organizations and the adverse impact such action may have on our ability
    to raise capital and on our liquidity and financial condition;

    - Lowering of one or more of insurer financial strength ratings of our
    insurance subsidiaries and the adverse impact such action may have on the
    premium writings, policy retention, profitability of its insurance
    subsidiaries and liquidity;

    - The effect of the European Union's Solvency II requirements and other
    regulations in other jurisdictions affecting the capital we are required
    to maintain;

    - Litigation or regulatory action that could require us to pay
    significant damages or change the way we do business;

    - Customer responsiveness to both new products and distribution channels;

    - Competitive, legal, regulatory, or tax changes that affect the
    distribution cost of or demand for our products;

    - The impact of acquisitions and divestitures, restructurings, product
    withdrawals and other unusual items, including our ability to integrate
    acquisitions and to obtain the anticipated results and synergies from
    acquisitions;

    - Our failure to achieve anticipated levels of earnings or operational
    efficiencies as well as other cost saving initiatives; and

    - The impact our adoption of the International Financial Reporting
    Standards may have on our reported financial results and financial
    condition.

Further details of potential risks and uncertainties affecting the
company are described in the company's filings with Euro next Amsterdam and
the US Securities and Exchange Commission, including the Annual Report on
Form 20-F. These forward-looking statements speak only as of the date of this
document. Except as required by any applicable law or regulation, the company
expressly disclaims any obligation or undertaking to release publicly any
updates or revisions to any forward-looking statements contained herein to
reflect any change in the company's expectations with regard thereto or any
change in events, conditions or circumstances on which any such statement is
based.

    Contact information

    Media relations: Greg Tucker
    +31(0)70-344-8956
    gcc-ir@aegon.com

    Investor relations: Gerbrand Nijman
    +31(0)70-344-8305
    +1-877-548-9668 - toll free USA only
    ir@aegon.com
    www.aegon.com

Contact information: Media relations: Greg Tucker, +31(0)70-344-8956, gcc-ir at aegon.com; Investor relations: Gerbrand Nijman, +31(0)70-344-8305, +1-877-548-9668 - toll free USA only, ir at aegon.com