AEGON Strategy Update

LONDON, June 22, 2010 - International insurance and pensions group AEGON has today updated the
market on its strategy. The announcement centres around the restructuring of
AEGON's business in the UK and options for the Group's reinsurance business,
Transamerica Re.

Speaking in an interview broadcast on financial news portal
www.cantos.com, CEO Alex Wynaendts said that AEGON is focusing on
areas with "higher potential for growth and higher returns."

The restructuring in the UK is expected to reduce costs by 25 percent and
lead to a return on capital of "8 to 10 percent by 2014", whilst AEGON is
"exploring strategic options" for Transamerica Reinsurance.

Mr Wynaendts also restated the Group's strong capital position and the
opportunities for change in the insurance industry that he sees coming as a
result of the challenging market environment.

The interview and transcript are available now on
www.cantos.com/company/AEGON.

Cantos.com, the online financial broadcaster, features in-depth
interviews, documentaries and webcasts with senior company executives. If you
would like to contact us, please email amanda.alexander@cantos.com or phone
+44-207-936-1352.

If you would like to contact us, please email amanda.alexander at cantos.com or phone +44-207-936-1352.