AEGON to Enhance Disclosure With New Reporting Format

By Aegon N.v., PRNE
Sunday, April 11, 2010

THE HAGUE, The Netherlands, April 12, 2010 - As previously announced, AEGON will introduce a new reporting format that
better aligns with the way AEGON manages its businesses, beginning on May 12
when the company announces its financial results for the first quarter of
2010. Today's announcement is intended to provide an explanation of the new
reporting format and prepare financial analysts and media with the key
changes to ensure proper comparison of 2010 first quarter results with
previous quarters.

Going forward, AEGON will report its underlying earnings primarily on the
following segments:

    - Americas

    - The Netherlands

    - United Kingdom

    - New markets

AEGON will continue to provide details of underlying earnings
by lines of business. "Underlying earnings" changed based on the new
reporting format, however, net income remains unchanged.

AEGON CFO Jan Nooitgedagt stated: "In recent months, we have implemented
a number of significant reorganizational changes within AEGON's businesses,
particularly in our operations in the Americas. In doing so, we recognized
the need to enhance our reporting and ensure that it reflects the way we
manage our business. As part of this process, we have also evaluated our
disclosures and eliminated elements which are redundant or not particularly
useful with the aim of providing the most relevant measurements for the
progress of our business."

In anticipation of AEGON's first quarter 2010 results on May 12, AEGON is
providing its full-year 2008 and quarterly 2009 earnings and sales numbers
according to the new format to facilitate comparison. Tomorrow, at 4.30 p.m.
CET
, Mr. Nooitgedagt will host a briefing in London to provide a further
explanation of the changes to analysts and investors. Mr. Nooitgedagt's
presentation will be available at 8 a.m. CET on April 13 on the corporate
website. The meeting will also be broadcast live via AEGON's website:
www.aegon.com.

AEGON's new reporting structure will also include a number of
other changes:

    - The use of "operating earnings" will be discontinued to further
      simplify AEGON's reporting and to focus on the key performance
      indicator, "underlying earnings."

    - "Run-off businesses", mainly consisting of US institutional
      spread-based business, will be reported in a separate line.

    - Earnings from AEGON Asset Management will also be reported separately
      within "New markets" as of Q1 2010.

    - "Earnings from associates" will be reported on an underlying earnings
       basis and sales from associates will be reported proportionately as
       well.
    KEY PERFORMANCE INDICATORS                                     UNAUDITED
                                                                  amounts in
                                                                    millions
                                                 EUR
                                                              2009
                                                      Reported       Revised

    Underlying earnings before tax                   1,160             1,185

    Net income                                             204           204

    New life sales                                       2,045         2,100

    Gross deposits*                                     23,628        27,616

    Value of new business (VNB)                            767           767

    Return on equity                                      5.9%          5.7%

    * Gross deposits were previously reported excluding Institutional
    Guaranteed Products.
    In the revised format gross deposits exclude Run-off
    businesses.
    FINANCIAL OVERVIEW                                            UNAUDITED
                                                                 amounts in
                                                                   millions
                         EUR
                          2008                   2009
                         Revised Revised
                            Full   First  Second   Third  Fourth       Full
                            year quarter quarter quarter quarter       year

    Underlying earnings
    geographically
    Americas                 723   (146)     289     324     350        817
    The Netherlands          378      72     129     102      95        398
    United Kingdom           148       8      20     (9)      33         52
    New markets              101      31      49      42      48        170
    Holding and other      (112)    (63)    (72)    (69)    (48)      (252)
    Underlying earnings    1,238    (98)     415     390     478      1,185
    before tax

    Fair value items     (1,645)   (167)    (17)   (196)   (164)      (544)
    Realized                  61     144      21      38     315        518
    gains/(losses) on
    investments
    Impairment charges   (1,047)   (385)   (394)   (286)   (212)    (1,277)
    Other                   (12)    (24)   (352)      48       5      (323)
    income/(charges)
    Run-off businesses       350      77     (9)    (34)    (47)       (13)
    Income before tax    (1,055)   (453)   (336)    (40)     375      (454)
    Income tax              (27)     280     175     185      18        658
    Net income           (1,082)   (173)   (161)     145     393        204

    Net underlying           962    (64)     331     348     390      1,005
    earnings

    New life sales
    Life single premiums   9,304   1,974   1,397   1,674   2,017      7,062
    Life recurring         1,665     370     345     323     355      1,393
    premiums annualized
    Total recurring plus   2,595     567     484     492     557      2,100
    1/10 single

    New life sales
    Americas                 652     142     136     145     143        566
    The Netherlands          219      62      32      52      93        239
    United Kingdom         1,407     279     239     245     247      1,010
    New markets              317      84      77      50      74        285
    Total recurring plus   2,595     567     484     492     557      2,100
    1/10 single

    New premium              614     164     146     126     125        561
    production accident
    & health insurance
    New premium               68      12      11      12      21         56
    production general
    insurance

    Gross deposits (on &
    off balance)
    Americas              27,594   5,936   4,710   4,138   4,404     19,188
    The Netherlands        2,665     462     720   1,145   1,107      3,434
    United Kingdom             -      52      61      29      35        177
    New markets            4,732   1,082   1,032   1,526   1,177      4,817
    Total gross deposits  34,991   7,532   6,523   6,838   6,723     27,616
    excluding run-off
    businesses
    Run-off businesses     6,972     674     209      51     (4)        930
    Total gross deposits  41,963   8,206   6,732   6,889   6,719     28,546

    Net deposits (on &
    off balance)
    Americas               7,995   2,004     827     553     385      3,769
    The Netherlands        (571)      55     170     355     619      1,199
    United Kingdom             -      49      52      21      29        151
    New markets              595   (314)   (171)     753      18        286
    Total net deposits     8,019   1,794     878   1,682   1,051      5,405
    excluding run-off
    businesses
    Run-off businesses   (3,771) (2,954) (1,372) (3,272) (6,513)   (14,111)
    Total net deposits     4,248 (1,160)   (494) (1,590) (5,462)    (8,706)

GLOSSARY

These descriptions are intended to provide general guidance,
but are not exhaustive and are subject to change.

OPERATING SEGMENTS

Americas

Covers business units operating in the United States, Canada,
Mexico and Brazil, including any of the units' activities located outside
these countries.

The Netherlands

Covers businesses operating in the Netherlands.

United Kingdom

Covers businesses operating in the United Kingdom.

New markets

Covers businesses operating in Central & Eastern Europe, Asia,
Spain and France as well as AEGON's variable annuity activities in Europe and
AEGON Asset Management.

ITEMS EXCLUDED FROM UNDERLYING EARNINGS

Fair value items

Fair value items include the 'over' or 'under' performance of
investments and guarantees held at fair value for which the expected
long-term return is included in underlying earnings, the gains (losses) on
real estate and hedge ineffectiveness.

Certain assets held are carried at fair value, and managed on
a total return basis, with no offsetting changes in the valuation of related
liabilities. These include assets such as hedge funds, private equities, real
estate limited partnerships, convertible bonds and structured products.
Underlying earnings exclude any over- or underperformance compared to
management's long-term expected return on these assets. Based on current
holdings and asset class returns, the long-term expected return on an annual
basis is 8-10%, depending on the asset class, including cash income and
market value changes. The expected earnings from these asset classes are net
of DPAC where applicable.

In addition, certain products offered in the Americas contain
guarantees and are reported on a fair value basis, including the segregated
funds offered in Canada and the total return annuities and guarantees on
variable annuities in the United States. The earnings on these products are
impacted by movements in equity markets and risk free interest rates.
Short-term developments in the financial markets may therefore cause
volatility in earnings. Included in underlying earnings is a long-term
expected return on these products, and any over- or underperformance compared
to management's expected return is excluded from underlying earnings. The
fair value movements of certain guarantees and the fair value change of
derivatives that hedge certain risks on these guarantees in the Netherlands
and Variable Annuities Europe (included in New market) are excluded from
underlying earnings.

Realized gains or losses on investments

Includes realized gains and losses on available-for-sale
investments, as well as mortgage and loan portfolios.

Impairment charges

Impairments (reversals) on available-for-sale shares and
bonds, including the effect of deferred policyholder acquisition costs and
mortgage and loan portfolios on amortized costs and associates.

Other income or charges

Other income or charges is used to report any items which
cannot be directly allocated to a specific line of business. No changes have
been made to what was previously reported in this line.

Run-off businesses

Business units where management has decided to exit the market
and to run-off the existing block of business. Currently, this line includes
the run-off of the institutional spread-based business and structured
settlements blocks of business in the United States.

LINES OF BUSINESS

Life

'Life' covers products with mortality, morbidity and longevity
risks. These include traditional life and universal life products, as well as
endowment, term and whole life insurance products sold in the Americas and
the Netherlands. Also included are annuity products sold in the Netherlands
and term insurance and annuity products sold in the United Kingdom. Most of
the business written in countries included in 'New Markets' is also reported
as part of the 'Life' line, with the exception of general insurance sold by
Hungary, pensions sold in Central & Eastern Europe, health insurance sold in
Spain as well as business from variable annuities Europe and asset
management.

Accident and health business comprises products with morbidity
risk such as accidental death and dismemberment insurance, critical illness,
cancer treatment, disability, income protection and long-term care insurance
in the Americas, the United Kingdom and Asia.

Individual savings & retirement products

'Individual savings & retirement products' includes products
with no or insignificant longevity risk, primarily fixed and variable annuity
products sold in the Americas. These products are mainly in the accumulation
phase, but also include immediate and pay-out annuities. This line of
business also includes the retail mutual fund business in the Americas, and
the variable annuity businesses in Europe and Japan.

Pensions

'Pensions' includes both individual and group pensions as well
as 401(k) and similar products, typically sponsored by, or obtained via, an
employer. This line of business covers products in the accumulation phase as
well as in the pay-out phase. Also included are pension products sold in the
Americas, the Netherlands, the United Kingdom, as well as AEGON's pension
business in Central & Eastern Europe.

Life reinsurance

'Life Reinsurance' includes business assumed by AEGON's
subsidiary Transamerica Reinsurance and is reported within the Americas
segment. No changes have been made to what was previously reported in this
line.

Distribution

Distribution includes commissions earned by independent financial
advisors in the Netherlands and the United Kingdom. No changes have been made
to what was previously reported in this line.

Non-life

Non-life includes General insurance and Health insurance.
General insurance includes mainly automotive insurance, liability insurance,
household insurance and fire protection. General insurance is sold in the
Netherlands
and Hungary. Health insurance is sold in the Netherlands and
Spain.

Asset management

Earnings from AEGON's newly-formed global asset management
organization will be reported separately under this line, which covers both
services provided to AEGON's life insurance operations and to third parties.

Interest charges and other

'Interest charges and other' includes funding interest
expenses and holding expenses. No changes have been made to what was
previously reported in this line.

Share in underlying earnings before tax of associates

AEGON's share in underlying earnings before tax of associates are
reported under this separate line and mainly cover AEGON's partnerships with
La Mondiale Participations in France, CAM in Spain, Religare in India, and
the Latin American partnerships with Argos in Mexico and Mongeral in Brazil.

About AEGON

As an international life insurance, pension and investment company based
in The Hague, AEGON has businesses in over twenty markets in the Americas,
Europe and Asia. AEGON companies employ approximately 28,000 people
and have more than 40 million customers across the globe.

                               Full year    Full year
    Key figures - EUR               2009         2008
    Underlying earnings
    before tax               1.2 billion  1.2 billion
    New life sales           2.1 billion  2.6 billion
    Gross deposits (excl.
    run-off)                  28 billion   35 billion
    Revenue generating
    investments
    (end of period)          361 billion  332 billion

Forward-looking statements

The statements contained in this press release that are not historical
facts are forward-looking statements as defined in the US Private Securities
Litigation Reform Act of 1995. The following are words that identify such
forward-looking statements: aim, believe, estimate, target, intend, may,
expect, anticipate, predict, project, counting on, plan, continue, want,
forecast, goal, should, would, is confident, will, and similar expressions as
they relate to our company. These statements are not guarantees of future
performance and involve risks, uncertainties and assumptions that are
difficult to predict. We undertake no obligation to publicly update or revise
any forward-looking statements. Readers are cautioned not to place undue
reliance on these forward-looking statements, which merely reflect company
expectations at the time of writing. Actual results may differ materially
from expectations conveyed in forward-looking statements due to changes
caused by various risks and uncertainties. Such risks and uncertainties
include but are not limited to the following:

    - Changes in general economic conditions, particularly in the United
      States, the Netherlands and the United Kingdom;

    - Changes in the performance of financial markets, including emerging
      markets, such as with regard to:

    - The frequency and severity of defaults by issuers in our fixed income
      investment portfolios; and

    - The effects of corporate bankruptcies and/or accounting restatements on
      the financial markets and the resulting decline in the value of equity
      and debt securities we hold;

    - The frequency and severity of insured loss events;

    - Changes affecting mortality, morbidity and other factors that may
      impact the profitability of our insurance products;

    - Changes affecting interest rate levels and continuing low or rapidly
      changing interest rate levels;

    - Changes affecting currency exchange rates, in particular the EUR/USD
      and EUR/GBP exchange rates;

    - Increasing levels of competition in the United States, the Netherlands,
      the United Kingdom and emerging markets;

    - Changes in laws and regulations, particularly those affecting our
      operations, the products we sell, and the attractiveness of certain
      products to our consumers;

    - Regulatory changes relating to the insurance industry in the
      jurisdictions in which we operate;

    - Acts of God, acts of terrorism, acts of war and pandemics;

    - Effects of deliberations of the European Commission regarding the aid
      we received from the Dutch State in December 2008;

    - Changes in the policies of central banks and/or governments;

    - Lowering of one or more of our debt ratings issued by recognized rating
      organizations and the adverse impact such action may have on our
      ability to raise capital and on our liquidity and financial condition;

    - Lowering of one or more of insurer financial strength ratings of our
      insurance subsidiaries and the adverse impact such action may have on
      the premium writings, policy retention, profitability of its insurance
      subsidiaries and liquidity;

    - The effect of the European Union's Solvency II requirements and other
      regulations in other jurisdictions affecting the capital we are
      required to maintain;

    - Litigation or regulatory action that could require us to pay
      significant damages or change the way we do business;

    - Customer responsiveness to both new products and distribution channels;

    - Competitive, legal, regulatory, or tax changes that affect the
      distribution cost of or demand for our products;

    - The impact of acquisitions and divestitures, restructurings, product
      withdrawals and other unusual items, including our ability to integrate
      acquisitions and to obtain the anticipated results and synergies from
      acquisitions;

    - Our failure to achieve anticipated levels of earnings or operational
      efficiencies as well as other cost saving initiatives; and

    - The impact our adoption of the International Financial Reporting
      Standards may have on our reported financial results and financial
      condition.

Further details of potential risks and uncertainties affecting the
company are described in the company's filings with Euronext Amsterdam and
the US Securities and Exchange Commission, including the Annual Report on
Form 20-F. These forward-looking statements speak only as of the date of this
document. Except as required by any applicable law or regulation, the company
expressly disclaims any obligation or undertaking to release publicly any
updates or revisions to any forward-looking statements contained herein to
reflect any change in the company's expectations with regard thereto or any
change in events, conditions or circumstances on which any such statement is
based.

    Contact information

    Media relations: Greg Tucker
    +31(0)70-344-8956
    gcc-ir@aegon.com

    Investor relations: Gerbrand Nijman
    +31-(0)70-344-8305
    +1-877-548-9668 - toll free USA only
    ir@aegon.com

www.aegon.com

PRN NLD

Contact information: Media relations: Greg Tucker, +31(0)70-344-8956, gcc-ir at aegon.com. Investor relations: Gerbrand Nijman, +31-(0)70-344-8305, +1-877-548-9668 - toll free USA only, ir at aegon.com

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