AEGON to Update Market on its Strategy

THE HAGUE, The Netherlands, December 1 - AEGON will host an Analyst & Investor Day in New York on
December 2, 2009. The presentations will focus on fulfilling AEGON's ambition
and AEGON's operations in the Americas.

    Program Analyst & Investor Day

    Fulfilling our ambition
    Alex Wynaendts - CEO AEGON N.V.

    Well-positioned in the Americas
    Mark Mullin - CEO AEGON Americas

    Attractive US pension market
    Kent Callahan - President Employer Solutions and Pensions AEGON Americas

    Americas financial review
    Darryl Button - CFO AEGON Americas

The AEGON Analyst & Investor Day will be live audio webcast on
www.aegon.com as of 15.00 CET (9.00 am New York time). As of that
moment, the four presentations will be available on the same website.

About AEGON

As an international life insurance, pension and investment company based
in The Hague, AEGON has businesses in over twenty markets in the Americas,
Europe and Asia. AEGON companies employ approximately 29,000 people
and have over 40 million customers across the globe.

    Key figures - EUR           Q3 2009            Full year 2008
    Underlying earnings
    before tax              351 million              1.6 billion
    New life sales          484 million              2.6 billion
    Gross deposits          6.8 billion             40.8 billion
    Revenue generating
    investments
    (end of period)         354 billion              332 billion

    Contact information

    Media relations:
    Greg Tucker
    +31(0)70-344-8956
    gcc-ir@aegon.com

    Investor relations:
    Gerbrand Nijman
    +31(0)70-344-8305
    +1-877-548-9668 - toll free USA only
    ir@aegon.com

    www.aegon.com

Contact information: Media relations: Greg Tucker, +31(0)70-344-8956, gcc-ir at aegon.com, Investor relations: Gerbrand Nijman, +31(0)70-344-8305, +1-877-548-9668 - toll free USA only, ir at aegon.com