Air China Passengers to Take Key Role in Star Alliance Seat Survey

By Air China, PRNE
Wednesday, March 23, 2011

BEIJING, March 24, 2011 - As a member of the Star Alliance, the world's largest airline group, Air
China is this week giving its customers the chance to have their say in an
important decision the alliance is making globally. The Star Alliance aims to
enhance passenger satisfaction and consistency of experience among its 27
members by standardizing economy class seats, and Beijing has been chosen as
one of only two locations to conduct research into which seats passengers
prefer. This is the first time that such research, which is also being
conducted in Germany, is to be held in China.


Air China has set up a special aircraft seating simulation zone in
Beijing Capital International Airport for the research, which will last from
March 24 to March 31. Selected from the airline's PhoenixMiles members, the
200 qualified participants have all in the past 12 months taken four
international Air China flights and flown at least once for six hours or more
on another Star Alliance member's flight.

Passengers will test seats currently being used and three new seat
concepts from various manufacturers. Each passenger will spend 1.5 hours in
the simulated cabin environment testing the seats. They will then complete
questionnaires on various aspects of the seats, including the comfort, design
and possible improvements as an important reference for Star Alliance in
deciding which seat is the most suitable.

One passenger, PhoenixMiles Silver Card holder Mr. Tang, will participate
in the survey on March 26 and has high expectations for the experience.
"Although I have taken part in various car seat clinics in the past, this is
my first time testing aircraft seats," he said. "I'm excited and honored to
think that our opinions and feedback will have a direct effect on how
aircraft cabins will be designed in the future! Air China really considers
consumer needs, and I hope I have more opportunities to participate in such

Graham Norris, Ogilvy PR Worldwide, +86-10-8520-6688, graham.norris at

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