Al Gore Announces New Campaign and Worldwide, 24-Hour Event to Mobilize Climate Change Action

By The Climate Reality Project, PRNE
Monday, July 11, 2011

WASHINGTON, July 12, 2011 -

    - 24 Hours of Reality
event to be produced by The Climate Reality Project, formerly the
Alliance for Climate Protection.


Today, The Climate Reality Project (formerly the Alliance for
Climate Protection) announced a new global campaign to broadcast
the reality of the climate crisis and mobilize citizens to help
solve it.  The campaign kicks off with 24 Hours of Reality, a
worldwide, live streamed event on September 14-15.

During the 24 Hours of Reality event, people all around the
globe living with the impacts of climate change will connect the
dots between recent extreme weather events - including floods,
droughts and storms - and the manmade pollution that is changing
our climate. From Tonga to Cape Verde and Mexico City to Alaska,
the event will feature scientists, celebrities, business leaders
and concerned citizens, along with former Vice President Al Gore.
It will be broadcast live online over 24 hours, in 24 time zones
and in multiple languages.

“The climate crisis knows no political boundaries. Ferocious
storms and deadly heat waves are occurring with alarming frequency
all over the world. We are living with the reality of the climate
crisis every day. The only question is, how soon can we act?” said
Vice President Gore.

This campaign comes at a critical time. As the impacts of
climate change are growing more prevalent, so is the resistance to
finding the truth and implementing solutions. Just like the tobacco
companies that spent decades in denial that smoking causes cancer,
oil and coal companies are determined to sow denial and confusion
about the science of climate change, ignore its impacts, and create
apathy among our leaders. This event is the first step in a larger,
multi-faceted campaign to tell the truth about the climate crisis
and reject the misinformation we hear every day.

“Fossil fuel companies and their allies will go to great lengths
to deny the fact that climate change is happening now,” said Maggie
L. Fox
, President and CEO of The Climate Reality Project. “But we
have one powerful response: Reality. We will dedicate our resources
toward educating and engaging the public about the reality of the
climate crisis and helping build the global movement for

The 24 Hours of Reality event will feature a new multimedia
presentation, created by Vice President Gore, on the connection
between extreme weather events and the climate crisis. All viewers
of the event, online and in person, will be invited to take part in
specific activities to help solve the climate crisis.

This event will be organized by The Climate Reality Project, a
new name for Vice President Gore’s nonprofit organization, the
Alliance for Climate Protection. Since it was founded, the Alliance
has organized more than 5 million members and supporters, while
building powerful campaigns such as Repower America and the WE


Eric Young, +1-202-567-6823, press at

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