Albelli Launches Photo Book Service in the UK

AMSTERDAM - Albumprinter, Europe’s leading photo book provider, today announced the
launch of its consumer label, albelli, in the UK www.albelli.co.uk

With the launch of albelli in the UK, albelli enables UK consumers to
create high quality photo books, calendars and diaries using the intuitive,
easy to use, free downloadable PC application, the ‘albelli Photo Book
Creator’. Albelli prints and delivers within eight working days and the
product has of one of the highest standards in Europe. Albelli offers thick
200g inside paper, strong cover material and an attractive range of product
features including the ability to create a personal photo cover, the option
to add a title on the spine and, unique in the UK, printing pages in high
gloss. “High gloss is highly appreciated by consumers in the Benelux and
Germany, we are sure consumers in the UK will be attracted to our product
range and features as well,” said Edwin de Greef, Business Development
Director, Albumprinter.

“We believe photo books are a great personal product which can be used by
promotion partners to build customer loyalty. Photo books are the best way to
capture your memories and it is our mission to become the European leader in
keeping memories real. More and more photos end up on the consumers computer
hard drive and memories are not re-lived. In the current economic climate,
consumers will value personal and family related experiences even more.
Capturing these great moments of holidays, events with friends or family and
seeing their children grown up can be perfectly captured in high quality,
long-lasting photo books. We will combine strong online presence with
promotion activities to expand our brand in the UK.”

According to an in-depth multi-client study, InfoTrends, the leading
consulting and market research firm serving the digital imaging and document
solutions industry, reports that photo books offer the largest growth
opportunity within the photo merchandise market. Based on a consumer survey
of 1000+ photo merchandise buyers in Western Europe, InfoTrends projects that
this market segment will grow from GBP255 million in revenue in 2008 to
surpass GBP800 million in 2013. Not only is this segment expected to achieve
the greatest growth through 2013, but it already represents the highest
source of revenue within the photo merchandise market.

About albelli and albumprinter

Albelli is the Albumprinter European consumer brand, currently operating
in the Netherlands, Germany, France and Belgium.

Founded in 2003, Amsterdam-based Albumprinter B.V., with offices in
Amsterdam (The Netherlands) and Cologne (Germany) is a European leading photo
book manufacturer, which includes creation software, printing, finishing,
fulfilment, marketing support and customer care. As a result of 22,000%
growth in the past 5 years, Albumprinter BV won last year the prestigious
Deloitte Dutch Fast50 award for fastest growing technology company and was
awarded second place in the Deloitte Technology Fast 500 EMEA, being the
second fastest growing tech company in Europe.

For more information, visit www.albelli.co.uk

Your own digital pictures in a beautiful www.albelli.co.uk

www.albelli.co.uk/calendars www.albelli.co.uk/dairies

Source: Albumprinter

Edwin de Greef, Director, Global Business Development, +31-6-51959299, Edwin at albumprinter.com