AleXora Watches: Breaking the Daily Round

ZURICH - Picture can be downloaded on:
www.presseportal.ch/de/pm/100017105

Wrist watches are usually produced in a round or rectangular shape. The
Swiss watch maker AleXora is now departing from this convention and releasing
their new collection of triangle shaped watches at the BASEL WORLD 2009 Watch
and Jewellery Show.

We live in times of change - this has an effect on the way we
perceive design and style. For decades, wrist watches have been produced
exclusively in a round or rectangular shape. Rarely do watches depart from
this custom. The Swiss watch makers AleXora have decided to go a completely
different path in regards to design and have chosen the triangle as the shape
for their new range of watches.

AleXora is a brand of long tradition and was established in La
Chaux-de-Fonds in 1876. The newly presented models embody a continuation of
this traditional history. With their triangle shaped watches, AleXora
presents an up-to-date interpretation of the number three as a pillar of
their current collection: innovation, aesthetics and quality. Committing
themselves to their history, much attention was spent to a high standard of
quality at their release: The stainless steel watches comprise sapphire glass
and genuine mother-of-pearl dials. They are water resistant up to 5 ATM and
the straps, made of high grade leather, are equipped with folding buckles.
The jewelled models carry genuine diamonds.

The number three plays a decisive role in various cultures -
its historic origins go back a long way. The Egyptians for example viewed the
number three as a foundation for life - time was manifested as the past,
present and future. Divine triads have always been important pillars
throughout history, not only in the Christian Trinity but in Hinduism and
Buddhism as well. AleXora’s triangle watches symbolise a unifying message of
diverse cultures.

The AleXora collection is composed of six models in a price
range between 390-790 Euros and is available at specialised shops from early
summer.

For more information, see www.alexora.ch

Contact:
AleXora
Bederstr. 28
CH-8002 Zürich
Phone: +41-43-817-81-88
E-Mail: info@alexora.ch

Source: AleXora

Contact: AleXora, Bederstr. 28, CH-8002 Zürich, Phone: +41-43-817-81-88, E-Mail: info at alexora.ch