An All-media Approach to Marketing is the Best Strategy

NEW DELHI, December 3 -

    - Capturing Markets Through Print and Digital Media.
    - Customer Relationship Management as the New Success Mantra.
    - Trio of Rapport Building, Competitive Pricing, and Social Networking
      for Effective Marketing.

With media becoming expensive by the day, devising a low-cost marketing
strategy that is high on technology is becoming increasingly tough for Small
and Medium Enterprises (SMEs). For a closer look at the issue, The Indus
Entrepreneurs (TiE) and IndiaMART.com organized 'Envisioning the Wired SME
conference', at the Sheraton, Saket, in New Delhi, on Saturday, November
28th.

Run on tight budgets, splurging money on promotion is a pricey affair for
small-scale industries. Deliberating on How to market cost effectively and
get more customers, Mr. Sidharth Gupta, CEO, GETIT Infoservices, highlighted
the three Ps in choosing the right kind of media: presence, performance, and
permanence of the media. Although every business has specific customer base
and media channels, an effective mix of both print and digital media can
ensure better visibility in the markets, he stated.

Youngest on the panel, Mr. Brijesh Agrawal, COO, IndiaMART.com, had some
time-tested marketing strategies to offer. Citing the case study of his own
company as an example of scaling up using low-cost, effective media channels,
Mr. Agrawal said, "Young entrepreneurs and SMEs operating in the B2B mode
should work out a balanced recipe of traditional marketing and online
strategies and concentrate on building customer relationships. Discounts and
package deals can go a long way in attracting customers as they offer
something more than the expected, he added while discussing the ways to draw
more sales."

Taking a leaf out from his own experiences in starting up, Mr. Harish
Bahl, CEO, SITG, addressed the importance of adapting to new technologies of
online marketing. Low on cost and time, social networking through Facebook
and Twitter and Blogging can help SMEs in reaching out to global platforms.
The key is to focus on your customers' need and create unique, customized
solutions for them, he added.

Effective marketing means mass communication. And what better than trade
shows, opined Mr. Prem Behl, CMD, Exhibitions India Group. Contrary to
traditional beliefs, trade shows can be zero-cost affair too; even as a
visitor, you can generate good business prospects. By identifying prospective
clients from traders directories, attending technology-centric fairs, gaining
expert opinions from seminars, and doing a little bit of word-of-mouth
marketing, one can easily establish good business contacts, without costing a
dime, he added while commenting on how trade fairs are getting out of the
reach of SMEs.

The event, chaired by Mr. Sanjeev Bikhchandani, Founder, Naukri.com,
provided insightful views on the art of smart marketing by leveraging
technology and the Internet.

About IndiaMART.com

IndiaMART.com is India's largest online B2B marketplace connecting global
buyers with suppliers through business directories, online product catalogs,
buy-sell offers, industry specific marketplaces, printed media and trade
shows participation.

Founded in 1996, the company has a presence in over 100 cities pan-India.
With approximately 1000 employees, IndiaMART.com offers an extensive range of
value-added products and services to over 500,000 members and over 5 million
global buyers across industries and verticals.

IndiaMART.com has won numerous awards over the years including Red
Herring 100 Asia & Emerging India and the company has been widely covered by
media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times,
Financial Express, etc. Its existing investors include Intel Capital and
Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.

For more information, please visit:
www.indiamart.com/press-section/

    Media Contact:

    IndiaMART.com

    Arun Tyagi
    Marketing and PR
    M: + 91-9711003832
    T: + 91-120-3911000
    F: + 91-120-2424943
    E: pr@indiamart.com

Media Contact: IndiaMART.com, Arun Tyagi, Marketing and PR, M: + 91-9711003832, T: + 91-120-3911000, F: + 91-120-2424943, E: pr at indiamart.com