Anti-wrinkle Bra Sets Foot Into Europe

ABCOUDE, Netherlands -

- La Decollette Launches Successful Invention in Several European Countries

The anti-wrinkle night bra, the successful Dutch invention for women who suffer from vertical wrinkles at their cleavage, sets foot into Europe. After huge media attention in the Netherlands and many applauding test results from women, inventor Rachel de Boer has decided to open the web shop for La Decollette in various European countries like Belgium, the UK, France, Spain and Germany.

Many women who sleep on their sides discover wrinkles in their cleavage when they wake up. At a certain age, often in combination with sun damage, the wrinkles intensify or don’t disappear at all. Rachel de Boer found out a couple of years ago that there is no effective cure or product that can prevent these wrinkles. “Talking to other women I found out they experienced the same problem. That’s why I developed a product myself,” she says.

Her anti-wrinkle bra is a bra with no cups that keeps the breasts into place during the night, same as a normal bra does during the day.”The vertical wrinkles appear because the breasts are pressed against each other while sleeping. The older you get, the longer it takes before they disappear again. Sometimes they won’t disappear at all. If you put some kind of support between the breasts you prevent the cleavage from wrinkling,” she explains.

Her Decollette makes simple use of the natural regenerating ability of the skin. Tested in a selected group of women, the results were astounding.

The invention was introduced in 2008. The biggest newspaper in Holland and lifestyle magazines tested the bra and concluded that it works. La Decollette was even shown in one of the most popular television shows Life & Cooking.

Now she wants to introduce her invention in other European countries. She thinks many European women are facing the same problem. “If this product can be such a success in a small country like Holland, I am convinced it can be in other European countries,” she states.

More information: www.decollette.eu.

Source: La Decollette

Note for the press: For further information, please contact Rachel de Boer-van Eck of La
Decollette, tel +31(0)294-281912, mob +31(0)6-53564094 or e-mail: info at decollette.nl