APA Presents the First News Application for the Touch-Table Surface

VIENNA, Austria, September 21, 2010 - News agency introduces new touch solution for Microsoft Surface -
Innovations for media as a way out of the crisis

APA - Austria Press Agency was the first news agency in Europe to
introduce this innovative and personalised news presentation for the
touch-table Microsoft Surface. By means of a personal scan code the system
provides personal interest-relevant content - operated intuitively using the
hands and fingers.

Conceived of and programmed by APA, the application 'MediaSurface'
provides insight into the news consumption of the future and is to serve the
media and publishing houses as an incentive for new business models to be
able to respond to widespread structural change. "We want to be an enabler in
the area of new technologies like the iPad or Surface", says APA Managing
Director Peter Kropsch. For this the agency offers so-called white label
solutions "which can run under our clients' brand, look, feel and design".
Events, trade shows, public and semi-public areas such as lobbies and foyers
are seen as areas of use for Surface tables.

The special thing about the APA Surface solution is that it emphases the
user and all his personal attributes, identifies him by means of a code, and
guides him to an individualised, animated and self-navigating news
environment. Content is provided to the user in a multimedia fashion, that is
as text, image, graphics, audio and video, and is a precise reflection of his
interests and informational needs.

The personal news review can be transferred to any photo-capable mobile
or smartphone by means of a click and enjoyed while on the go.

Video: go.ots.at/Eu2owVI7

photos: www.ots.at/presseaussendung/OTS_20100921_OTS0053

    Further information:
    Barbara Rauchwarter
    Company Spokesperson
    Director of Marketing and Communication
    Laimgrubengasse 10
    1010 Wien
    Austria
    +43-1-36060-5710
    mailto: Barbara.rauchwarter@apa.at

Further information: Barbara Rauchwarter, Company Spokesperson, Director of Marketing and Communication, Laimgrubengasse 10, 1010 Wien, Austria, +43-1-36060-5710, mailto: Barbara.rauchwarter at apa.at