Argentina Tourism Booming, to Grow by 10% Annually Until 2020

LONDON, September 22, 2010 - During the official launch of the Argentina government plan to promote
inward investment in the tourism industry, the Minister of Tourism Enrique
Meyer announced that British Airways will start non-stop flights between
London and Buenos Aires in March 2011.

At a select lunch in London for international investors from the UK,
Europe, the Middle East and India, the Minister announced, "2011 will be the
year of Argentina." CEOs of real estate and hospitality conglomerates and
investment funds and private equity directors participated in the launch,
during which British company Ready to Invest announced its US$ 300 million
wine and lifestyle development in Tupungato (Mendoza). Other projects will be
announced soon.

Explaining the Federal Plan for Sustainable Tourism, Minister Meyer
announced significant investment in tourism infrastructure and training.
"Argentina has the best prepared and best educated population in South
America. This translates into superior service and greater customer
satisfaction."

"In 2010 one of every five tourists travelling to South America and one
of every four dollars spent in the region will be in Argentina," the Minister
explained. "Nevertheless, this is just the beginning, as tourism in Argentina
will grow at a rate of 10% annually until 2020, compared with the world
average of 4.1%."

Minister Meyer outlined some of the benefits available to international
investors, such as the ability to transfer net profits from investments or
repatriate their investments at any time. International investors also have
equal protection under Argentine law and equal access to the banking and
financial sectors.

A promotional agreement between British Airways and the National
Institute of Tourism Promotion (INPROTUR) was signed along with the
announcement of the non-stop flights. BA will promote Argentina as a top
destination in their offices in London, Europe, Russia and Asia as well as in
their airline magazines and lounges.

Florencia Scardaccione, Commercial Manager of BA Argentina added, "We are
delighted to offer our loyal customers in Argentina this non-stop flight.
Demand from the Argentine market is expected to continue to grow over the
next few years, making this flight possible."

Currently, 25 international airlines fly into Argentina. In June, Qatar
Airways began direct flights from Doha, offering direct access from the
Middle East and India.

The investment campaign will continue on to China, the US and other
cities in Europe.

For additional information: Adrianne Foglia, Director at StrategicGuidanceAssociates.com, +44-207-289-0067