AsiaFJA to Provide Personalised Sourcing Services at Asia's Fashion Jewellery & Accessories Fair

HONG KONG, June 21, 2010 - AsiaFJA (www.asiafja.com ), the niche portal for fashion jewellery
professionals, announces enhanced services for visitors attending this
month's Asia's Fashion Jewellery & Accessories Fair in Hong Kong.

(Photo: www.prnasia.com/sa/2010/06/17/2010061773600.html )

(Logo: www.prnasia.com/sa/2010/06/17/20100617301943.jpg )

Established in 2007 by UBM Asia, AsiaFJA website caters for industry
insiders who want to enhance their sourcing process online. Its 400 plus
quality suppliers record up to 50,000 page-views per month to their online
showrooms and products, generating a constant flow of buying leads. Every
product in the supply chain is at AsiaFJA, from raw materials, such as beads
and gemstones, to parts and components as well as finished products such as
fashion crystal jewellery, silver jewellery and fashion accessories.

Individualised show guides for buyers

Due to its affiliation to Asia's Fashion Jewellery & Accessories Fair,
the leading fashion jewellery exhibitions in Asia, AsiaFJA is now to provide
enhanced buying services for visitors to this fair to be held from June
24-27, 2010. Visitors can use the comprehensive online exhibitors list at
AsiaFJA to compile individualised show guides with suppliers' booth numbers
and contact information.

Onsite at the fair, booth attendants at AsiaFJA's Product Locator Kiosks
located at Hall 5E and Halls 5FG of the Hong Kong Convention & Exhibition
Centre will assist buyers with their individual queries.

Posting personalised sourcing message

AsiaFJA also offers a message board for buyers and suppliers to post
trade offers. As part of their sourcing activities visitors can post "Offer
to Buy" and receive qualified offers from exhibitors ahead of the show. Upon
request, AsiaFJA staff will also help visitors with sourcing queries and
match buyers and sellers at no charge.

"A recent survey showed that over 80% of all visitors to fairs prepare
their trip online. So AsiaFJA should provide more support to optimise this
process. We cater for the business need to reduce costs, save time and make a
business trip most effective," said Jerome Hainz, eBusiness Manager, UBM
Asia.

Notes to Editor:

About UBM Asia (www.ubmasia.com )

Owned by United Business Media Limited (UBM) (www.ubm.com) listed
on the London Stock Exchange, UBM Asia operates in 13 market sectors with
headquarters in Hong Kong.

    For press enquiries, please contact:

     Grace Lam
     AsiaFJA, UBM Asia
     Tel:   +852-2516-2136
     Fax:   +852-3749-7496
     Email: Grace.Lam@ubm.com

Grace Lam of AsiaFJA, UBM Asia, +852-2516-2136, fax, +852-3749-7496, Grace.Lam at ubm.com