Assist America, Inc. Launches ‘Assist America(R) Mobile’

PRINCETON, New Jersey - With Photo

- Travel Assistance Company is First in its Industry to Optimize Mobile
Web Experience for Members

Assist America, Princeton, N.J., the premier provider of global emergency
services through employee benefit plans, has launched Assist America(R)
Mobile, an optimization of the company’s website for users of Apple’s iPhone.
A comparative BlackBerry product will follow in a few weeks.

(Photo: www.newscom.com/cgi-bin/prnh/20090331/NY91898 )

The application allows the company’s more than 30 million members — who
are frequently traveling for business or pleasure — to view and navigate the
Assist America website seamlessly on iPhone mobile devices, without need for
resizing or extensive scrolling. Once members have logged in, the mobile site
provides one-tap connection to the company’s emergency operations center for
immediate medical assistance anywhere in the world, as well as service
descriptions and extensive on-the-go travel information, such as visa and
inoculation requirements, cultural tips and recent media stories for any of
the 194 sovereign nations recognized by the U.S. State Department.

“Our members are in constant motion all over the globe, and their phones
are their lifelines,” says George Howard, President of Assist America. “We
developed Assist America Mobile with their needs in mind — providing a rapid
way to activate our services, and practical, relevant information for their
travels presented in an easy-to-navigate format.” He adds, “Our company has
always been a pioneer in the assistance industry, so it made sense to develop
first for the Apple iPhone — which has revolutionized mobile technology –
and to follow shortly with other platforms. We are very excited to introduce
this unique benefit to our members and insurance company partners around the
world, including MEDGULF and Daman Health in the Middle East.”

The Assist America Mobile application will sense automatically whether a
visitor to the assistamerica.com website is using an iPhone and seamlessly
display the optimized version. An icon for the site can be placed easily on
the iPhone desktop by pressing the bookmark button.

Founded in 1990, Assist America, Inc. is the world’s largest provider of
global emergency services in partnership with insurance benefit plans. Its
worldwide network of professionals responds quickly to any eligible
participant who becomes medically compromised while traveling more than 100
miles from home. From simple doctor referrals to complex intercontinental
evacuations and more, Assist America saves lives every day. The company,
headquartered in Princeton, New Jersey, serves more than 30 million members
and over 300,000 enterprises through benefit programs from the country’s most
prominent insurance providers. More information about Assist America is
available at www.assistamerica.com.

Note to Editors:

A picture accompanying this release is available from the European
Pressphoto Agency (EPA) at www.epa-photos.com

Source: Assist America, Inc.

Mary Conti, Director of Corporate Communications, Assist America, Inc., +1-609-921-0868, mconti at assistamerica.com. Photo: https://www.newscom.com/cgi-bin/prnh/20090331/NY91898