Atalasoft Claims Vizit Saves the Average Customer US$2.5 Million

By Atalasoft, PRNE
Thursday, June 24, 2010

Company Has Actual Data to Backup Their Claims

EASTHAMPTON, Massachusetts, June 25, 2010 - Today, Atalasoft released two new versions of Vizit, its universal viewer
for Microsoft SharePoint (, claiming
users would save an average of over US$2.5 million per server. In a startling
turn of events, it is reported that the company cited actual sources and used
math to arrive at their claim. This is a slap in the face to traditional
marketing methods wherein a marketing intern pulls ideas out of thin air,
remembers unrelated business class concepts, or cites Reader's Digest from

"We decided to tell customers the actual value of our product," said Paul
, President of Atalasoft. "I woke up and said, 'Hey. What's the worst
that can happen?'" When pressed for more information, Yantus clammed up:
"We're waiting to see what happens next."

This shocking news surprised most end-users. "I just can't believe that a
company would use actual facts. It's like, what am I supposed to tell my boss
now? 'This product will save us over 2.5 million dollars in one year?' He'd
rather hear that it's fancy or uses a nice font in the UI," said Rufus
, Systems Administrator at Cap'n Bob's Barnacles & Beef Jerky.

The products, Vizit Essential and Vizit Pro, are SharePoint applications
that enable users to view documents directly in SharePoint without the native
application software. A source at Atalasoft who wishes to remain anonymous
revealed that new customers who purchase Vizit Essential by July 15th will
receive a 50% discount off the list price if they mention the code "US$2.5

"It's insanity here," said the source. "People are stealing office
supplies, snorting coffee grounds… I've never seen anything like it."

It is unknown if Atalasoft will continue such outlandish marketing
efforts in the future.

    -- Learn How to Save US$2.5 Million With Vizit
    -- Vizit Essential
    -- Vizit Pro (

About Atalasoft

For nearly ten years, Atalasoft has built software that improves how
people work with documents over the web through image viewing, annotating,
and processing technology. Our products include DotImage (, the leading imaging
toolkit for .NET developers, and Vizit (, SharePoint Document Viewing and
Imaging. For two years in a row, Atalasoft was listed as one of Inc.
Magazine's 100 fastest-growing software companies in the US and is a member
of many industry organizations including AIIM and ARMA; we are on the TWAIN
working group.

CONTACT: Christina Gay, +1-413-572-4443

Christina Gay, +1-413-572-4443, christina at

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