Atmel Appoints Joerg Strughold as Vice President of European Sales

SAN JOSE, California -

- Industry executive brings 15 years of leadership and sales experience to the European marketplace

Atmel(R) Corporation (Nasdaq: ATML), a leader in touch technology and microcontroller-based solutions, today announced the appointment of Joerg Strughold as Vice President of European Sales. In his new role, Joerg will be responsible for growing sales revenue in the European region. He reports directly to Rob Valiton, vice president of the Americas & EMEA Sales and Global Sales Operations.

Joerg joins Atmel from Qimonda, the former memory division of Infineon Technologies, where he was global head of sales and marketing as well as regional president for the European region. Prior to Qimonda, Joerg led the European sales organization at Infineon during a time of significant growth in both product and solution sales. Among other leadership positions during his 15 years of international semiconductor business experience, Joerg has also served as a marketing manager at Siemens Semiconductor’s Microcontroller Business Unit.

“I am very pleased to join a leading solutions provider of touch technology and microcontroller-based solutions,” said Joerg Strughold, vice president of European Sales of Atmel. “Atmel has gained excellent momentum in the European markets with its microcontrollers, touch technologies and complementary products. I am confident we can continue building on this momentum. I aim to support the European engineering and management communities to further grow our customers’ business with Atmel solutions.”

“We are excited to bring a very experienced industry executive to run our European sales team,” said Rob Valiton, vice president of the Americas & EMEA Sales and Global Sales Operations at Atmel. “Joerg brings decades of leadership, sales and management experience to our European team. We believe Joerg will successfully lead the European sales team to gain additional market share in the microcontroller and touch arenas for Atmel.”

Photo

To download a high-resolution photo of Joerg Strughold, please click the following link: www.atmel.com/images/homepage_new/press/Joerg_Strughold.jpg .

About Atmel

Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry’s broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets.

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Press Contacts: Clive Over, Director of Public Relations Tel: +1-408-487-4305, Email: clive.over@atmel.com

Source: Atmel Corporation

Clive Over, Director of Public Relations of Atmel Corporation, +1-408-487-4305, clive.over at atmel.com