ATX Sees Market Steering Connected Vehicles Onto Global Platform

Automotive Globalization and Universal Appeal for Stolen Vehicle Recovery, Automatic Crash Response, In-Vehicle Connectivity Driving Telematics Expansion Into Emerging Markets

MUNICH, November 5, 2010 - The dramatic growth potential for new vehicle sales in such emerging
markets as Brazil, Russia, India, and China is also drawing the expansion of
connected vehicle services (also known as telematics services) beyond North
America and Europe.

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Growing universal appeal for satellite-enabled stolen vehicle locating
capabilities and other location-based services as well consumers' desire for
continual Internet connectivity are two of the primary catalysts behind the
emerging expansion of connected vehicle services, according to Tomas Metzger,
senior vice president and general manager for ATX, a leading provider of
connected vehicle services to global automobile manufacturers.

Speaking to attendees at an annual, European telematics conference,
Metzger noted other market drivers in Brazil, Russia, India and China,
referred to as the "BRIC countries", include supportive governments, who see
public policy benefits in connected vehicle deployment, and the desire of
automobile manufacturers to obtain greater efficiencies in connected vehicle
technology. Metzger commented that the BRIC countries are a natural draw for
such a market expansion with their rapidly expanding market for new vehicle
sales, their maturing highway and telecommunications infrastructures, and
large segments of their population with rising disposable incomes and rapidly
increasing internet use and purchases of portable navigation and wireless
communications devices.

Metzger believes that the expansion in the European market for connected
vehicles - activated by deployment of the European Commission's eCall
initiative - will provide the business template for the development of
platforms in the emerging BRIC markets.

"Unlike the uniform, predominantly voice-centric operations that have
proven successful in North America, the infrastructure that is emerging to
serve Europe is more data-centric and modular, enabling adaption to a
patchwork of local partnerships, language, emergency response protocols, and
regulatory compliance that's more adaptable for a global rollout," said
Metzger.

With globalization, the requirements for service providers grow more
complex, necessitating not only ongoing development of back-office
infrastructure and data security but experience in wireless service
management, interactive and automated voice technologies, development of
handset applications, customer relationship management, and in-vehicle
electronics. A connected vehicle program today has to maintain the
flexibility to serve a global platform while simultaneously adapting to local
or specific market needs and maintaining a consistently high level of
customer service.

ATX, a long-time provider of connected vehicle services in several
European countries, earlier in the year proposed a new flexible approach for
accelerating expansion of in-vehicle, location-enabled, eCall to emergency
responders across Europe. The proposed self-dispatching eCall solution
overcomes many of the technical and cultural hurdles that have deterred
deployment across national borders within the EU, similar to what might be
experienced on a global scale, according to Arnaud de Meulemeester, managing
director of ATX's European operations.

ATX (www.atxg.com), with offices in Paris and Dusseldorf in Europe
and Dallas-Fort Worth in North America, is a division of Cross Country
Automotive Services (www.crosscountry-auto.com), based in Medford, MA. ATX
and Cross Country serve 76 million consumers associated with 36 automotive
brands and over 30 auto insurance carriers in North America. The combined
companies specialize in leveraging emerging technologies for customer
relationship management programs for the automotive and insurance industries.

European Contact: Cristina Cipriani, +49-151-180-11-231, ccipriani at atxg.com, or North American Contact: Gary Wallace, Vice President, Corporate Relations, ATX, +1-800-511-5891, or +1-972-753-6230, gwallace at atxg.com