Augmented Reality Marketing Gives New Edge to Music Purchases

Total Immersion Enables Band Performances Live in Your Home via Augmented Reality Packaging

LONDON, November 20 - Total Immersion, global leaders in augmented reality (AR) marketing are
helping to give music purchases a new edge with their latest campaign for
Universal Music TV/All Around The World artists N-Dubz. The project is Total
Immersion's first campaign for the music industry as AR starts to take off as
the cutting-edge consumer experience-based marketing tool.

Platinum-selling group N-Dubz' forthcoming album 'Against All
Odds' out on November 16, on Universal Music TV/All Around the World features
an augmented reality performance by the band, triggered from data embedded
within the album artwork. When held in front of a home webcam, the artwork
shows 3-D images of the band chatting to the viewer before giving an
impromptu performance of the hit new single 'I Need You', all within the palm
of their hand.

Consumers can turn the sleeve artwork around to view the band
from alternative angles. The band members move as fluidly as they would if
they were physically standing on the piece of paper being held.

Total Immersion UK sales director, Myles Peyton, says:
"Augmented reality is really starting to take off as a marketing platform.
Modern consumers are constantly seeking the latest brand experience and we
believe the application of our groundbreaking technology within the marketing
of a music CD will help to breathe a new lease of life into the physical
music sales format."

Buu-Kim Hoang-Le, Head of Digital & eCommerce, Universal Music
TV, said: "We are always looking at innovative ways for our bands to engage
with music fans. 'Against All Odds' is one of the most anticipated albums of
the year, and we wanted fans to have a greater interactive experience with
the album alongside the music.

"N-Dubz have a close relationship with their fans, and the
fans play a huge part in their success. The augmented reality experience
takes this further and brings fans a unique one-to-one experience with N-Dubz
live and interactive in their homes."

Total Immersion

Through its patented D'Fusion(R) technology, Total Immersion
blurs the line between the virtual world and the real world by integrating
real time interactive 3D graphics into a live video stream. Find the latest
news concerning Total Immersion projects at:
augmented-reality-news.com.

For press enquiries contact: Corrina Cockayne, Tel: +44(0)845-223-9889 , corrina at vpublicrelations.co.uk