Avekshaa to Ensure a Faster, More Predictable and Secure Online World

Former Infosys Senior Executives Launch a Technology Start-Up in Bangalore

BANGALORE, India, March 16, 2011 - Avekshaa Technologies a niche technology start-up was launched by
Rajinder Gandotra, Arun Ramu and Ashutosh Shinde all formerly senior
executives at Infosys Technologies. Bangalore based Avekshaa
Technologies intends to bring a paradigm shift in the way the industry
delivers on the Performance, Availability, Security and Scalability (P-A-S-S)
requirements of mission and business critical applications and IT systems.

Speaking on the occasion Rajinder Gandotra, CEO and Founder, Arun Ramu,
Director Operations and Founder, Ashutosh Shinde, Principle Architect and
Founder, explained that companies in the BFSI, Telecom and Retail sectors
today run the risk of losing revenue, customers, reputation and
time-to-market due to P-A-S-S issues. They also pointed out that research
firm Ovum/Butler Group reports that GBP45 billion is annually lost by the
world's industrialized nations due to poorly performing IT applications. The
speakers had opined that while the IT industry has matured on
near-zero-defect functional delivery, maturity on delivering on Performance,
Availability, Security and Scalability requirements is still evolving. The
fact that this is widespread is further supported by the Forrester Consulting
- Compuware Survey that states that 64% of the global IT leaders who surveyed
believed that poor application performance results in significant financial
losses for their organizations.

Digital consumer, social media, micro transactions, multi-channel
commerce, and new IT delivery models like cloud - all demand even more
efficient and predictable applications & IT systems. At this inflexion point
of the digital revolution Performance, Availability, Security and Scalability
of IT systems is becoming even more critical for businesses.

They said that Avekshaa understands these issues well and has come up
with a new paradigm that will ensure that IT delivery and governance will be
looked at more holistically and hence will result in a faster, more
predictable and secure online world. Avekshaa will provide IT consulting and
services to achieve very high Performance, Availability, Security, and
Scalability (P-A-S-S). This will cover Assurance, Validation and Engineering
in all three phases of applications and IT systems - Development, Maintenance
and Production.

Follow the link for Figure 1- Services snapshot

www.avekshaa.com/images/services.jpg

The founders of Avekshaa are thought leaders in their respective areas.
While Rajinder has built the Performance Architecture & Engineering practice
ground up and has been internationally driving the concept of 'performance
driven development', Arun has built the Testing business ground up and has
been a pioneering force leading the Indian Testing industry. In addition,
Avekshaa will utilize its Unique P-A-S-S Assurance methodology and Predictive
performance modelling platform - Avekshaa CoMPASS (c) to deliver value to its
clients.

In the concluding remarks, Rajinder Gandotra said that Avekshaa is
strongly pursuing a Vision 2020 strategy. They expect to achieve annual
revenue of Rs. 500 Crores by 2020 and have a global reach across USA, UK,
Australia and India. The verticals covered by them would include BFSI,
Telecom, Retail and Energy. They expect to create direct and indirect
employment for around 5000 people. The company would be based out of
Bangalore with global offices serving international customers.

Mr. Amit Chatterjee MD Computer Associates (India) a Special Invitee at
the occasion addressed the gathering and reiterated the market need in the
area of Assurance and Security. He said even CA which has many world leading
products in this area expects this market within India to grow to $500
Million by 2020.

Follow the link for Press meet photographs:

www.avekshaa.com/Photos.html

    Media Contact:
    RSVP Venkat Chowdary
    Mobile: +44(0)9701448668
    Email: chowdaryreporting@gmail.com

    Venkat Chowdary's Registration number for Avekshaa: 187291

Website: www.avekshaa.com

Media Contact: RSVP Venkat Chowdary, Mobile: +44(0)9701448668, Email: chowdaryreporting at gmail.com