Avery Dennison Unveils Game Changing Conformable Cast Film Series in Asia Pacific

ROODEPOORT, South Africa, June 17, 2010 - The Avery Dennison Graphics & Reflective Products Division Asia Pacific
launched the MPI 1005 Supercast Series, a line of next generation conformable
cast vinyl films. Supercast films feature enhanced conformability and stay
down over complex curves and rivets with no tenting or lifting — a new
option that is ideal for vehicle wraps, fleet graphics and architectural
applications.

(Logo: www.prnasia.com/sa/2009/09/21/20090921459735.jpg )

"I've been installing vehicle wraps for many years and the Avery MPI 1005
Supercast films are the most conformable films I've worked with and seen on
the market," said Justin Pate, a globally recognized graphic installer with
14 years of experience. "It's like driving a super luxury car and did
everything I have always wanted a film to do with the greatest of ease. The
print quality is top shelf and wraps are faster and easier to install and the
colors really pop."

MPI 1005 Supercast is available with Easy Apply RS(TM), Easy Apply(TM)
and Gloss Opaque LTR technologies to provide faster and easier application
and long-term removability. Easy Apply air egress technology helps eliminate
wrinkles and bubbles while Easy Apply RS provides repositionability and
slideability, allowing the film to be moved easily before pressure is
applied.

"These films offer the ultimate in print quality and conformability for a
variety of applications," said Elizabeth Parks, Global Products Manager at
Avery Dennison. "Because MPI 1005 Supercast films feature Easy Apply RS and
Easy Apply technologies, installation with these films is easier and quicker
which reduces application time and lowers cost."

    Key features of the Avery MPI 1005 Supercast series include:

    -- Enhanced conformability allows the films to stay down over complex
       curves and rivets
    -- Expanded color gamut capability
    -- High gloss and smooth face make images and colors pop
    -- Consistent printability and enhanced image quality

By pairing MPI 1005 Supercast with Avery Graphics overlaminates,
longer-term durability and rigidity are achieved.

For more information on Avery Graphics products, order a sample roll of
MPI 1005 Supercast film. For pricing or roll sizes, printers can visit
www.ap.averygraphics.com/ or contact your local Avery Graphics
supplier for additional product information.

About Avery Dennison Graphics & Reflective Product Division

Avery Dennison Graphics & Reflective Products Division features a broad
range of products for digital printing, traditional printing technologies,
reflective and cut signage applications. Its products are used in
applications ranging from promotional graphics such as signage, labels,
exhibits, displays and bus-wrap markings to long-term, durable applications
such as fleet markings, backlit signs, vehicle striping and graphics. The
Division is a part of Avery Dennison Corporation, a FORTUNE 500(R) company
based in Pasadena, California, with 2009 sales of $6 billion and operations
in over 60 countries. The Company's products include pressure-sensitive
labeling materials; retail apparel ticketing and branding systems; RFID
inlays and tags; office products; specialty tapes; and a variety of
specialized labels for automotive, industrial and durable goods applications.
For more information on the Graphics & Reflective Products Division, visit
www.averygraphics.com .

For more information, visit www.averydennison.com .

Certain third party trademarks and tradenames used herein are the
property of their respective owners.

    Media Relations:
    Avery Dennison
     Liezle Barrie
     Tel: +2711-674-6300
     Email: liezle.barrie@ap.averydennison.com

Liezle Barrie, +2711-674-6300, liezle.barrie at ap.averydennison.com