Bacardi Launches New Global Online Bartender Community

HAMILTON, Bermuda, April 28, 2011 - Bartenders around the world can elevate their skills through a
new bartending web community, www.trueoriginals.com (TRUE
ORIGINALS(TM)), created by BACARDI rum, the world's favorite and best-selling
premium rum, as well as the world's most awarded rum.

True Originals has specifically been developed for bartenders
to help them achieve the level of bartending status they aspire to, by
providing information on the latest bartending trends, techniques, recipes
and cocktail history. As a unique environment for users to learn from,
contribute to and earn accolades through a series of virtual badges, it will
unite bartenders worldwide. Bartenders can earn badges and work their way to
becoming a 'True Original' bartender with a variety of career-related
activities such as recruiting five colleagues to earn the 'Recruiter' badge,
commenting on 20 or more entries to earn the 'Commentator' badge, or even
earn the 'Thought Leader' badge by gaining 50+ followers or winning the
weekly MixMaster Challenge to earn the 'Mix Master' badge.

Featuring spirits industry leaders, the site will include
content such as cocktail-making demonstrations, advice and career
inspiration, plus registered members can contribute by uploading their own
content. Apart from the site itself, www.trueoriginals.com will fully
integrate with other social media channels, including Facebook(TM) and
Twitter(TM).

BACARDI Global Brand Director Christian Woolfenden comments,
"Over the years we've seen a real thirst for knowledge from the bartending
family all over the world, which is why we're launching
www.trueoriginals.com/ this True Originals online community. We want
to inspire them through engaging content and help them acquire new skills to
reach their career goals. Whatever a bartender's level, from the world's best
bartender to those aspiring to reach the top of their game, he or she can
find useful information and inspiration on the site."

In recent years BACARDI released a series of videos about
'True Original' bartenders that showcased cocktail-making skills from the
world's best bartenders. They were created to celebrate the unique skills
that each bartender at the top of their game possesses and to start debate in
the industry about what being 'the best' means. Each video is available among
the array of content found on www.trueoriginals.com.

About True Originals

True Originals is an online community specifically developed for
bartenders around the world as a resource to discern the latest trends,
techniques, recipes and history within the drinks industry. The site aims to
inspire each bartender to reach his/her career goals with information
designed to elevate bartending skills to 'true original' status. Launched as
a membership site, it aims to fill a gap in the industry for a worldwide
drinks community dedicated to bartenders. www.trueoriginals.com

About BACARDI Rum - The World's Most Awarded Rum

In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardi
Masso revolutionized the spirits industry when he created the world's first
premium white rum - BACARDI. The unique taste of BACARDI Rum inspired
cocktail pioneers to invent some of the world's most famous cocktail recipes
including the BACARDI Mojito, the BACARDI Daiquiri, the BACARDI Cuba Libre,
the BACARDI Pina Colada and the BACARDI El Presidente. BACARDI Rum has won
more than 400 awards for quality and product profile. Today, BACARDI Rum is
made in Puerto Rico and Mexico where it is crafted to ensure the taste
remains the same today as it did when it was first blended in 1862 in
Santiago de Cuba.

www.BACARDI.com

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BACARDI Rum Global Press Office: Alex Preece, alex.preece at hillandknowlton.com, +44-207-413-3511